Atomic molybdenum influxes in the Alcator C-Mod tokamak have been monitored using visible spectroscopy. Measured source rates from the outer divertor, the largest source location, are compared to rates calculated from a standard physical sputtering model utilizing divertor Langmuir probe data. Comparison of the sputtering model with the measured molybdenum source rate shows good agreement during the Ohmic phase of the discharges examined. During the rf phase, the sputtering model consistently underestimates the molybdenum source rate. Analysis of a number of discharges shows no strong dependence of the divertor source on the plasma density for both L-modes and H-modes. The same source rates can be used to follow the screening of Mo from the core plasma. The penetration factor, PF ≡ N core /Φ, i.e. the ratio of the total number of Mo ions in the plasma core to the particle source rate, is higher for limited than diverted portions of discharges. The PF for Mo is found to be lower than another non-recycling impurity, nitrogen, during L-mode diverted plasmas.