Turismo e tecnologia da informação

Kuss, Ana Carolina; Medaglia, Juliana

doi:10.7784/rbtur.v16.2668

RBTUR

2022

DOI: 10.7784/rbtur.v16.2668

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Turismo e tecnologia da informação

Ana Carolina Kuss

Juliana Medaglia

Abstract: O presente artigo refere-se à importância das transformações digitais no setor de turismo e suas contribuições para o desenvolvimento das agências de viagem na era do Turismo 4.0, a nova revolução tecnológica que alterou o comportamento do consumidor. A relação entre turismo e tecnologia é histórica, sendo assim, apresentamos no desenvolvimento essa relação entre ambos para, em seguida, discutirmos o conceito de agenciamento de viagens até o entendimento das travel techs, as novas aplicações de soluções de TI … Show more

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2024

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Cited by 2 publications

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Increasing customer service competencies of airports: virtual integration competence, warmth and intimacy of artificial intelligence services

2024

BPMJ

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PurposeAirports are an essential part of the airline value chains. Artificial intelligence (AI) technologies are widely used at airports; the study aims to explore how the virtual integration competence and the perceived warmth of AI in airports increase customer service competencies and satisfy their passengers.Design/methodology/approachBased on the perspectives of digital competencies and hybrid intelligence, a continued usage intention model was analyzed using the partial least squares approach; this study used purposed sampling to collect data from those airports; participants who adopted the AI service in airports in Beijing, Taipei and Singapore who have the potential to use AI service usage experience more than three times and 384 completed questionnaires were analyzed.FindingsAI innovations serve human tasks at airports and analytics applications as change drivers and can replace legacy procedures. The research findings help point out the perceived warmth of AI and the virtual integration competence of airports utilizing the intimacy of AI services.Originality/valueAI innovations provide a service change to replace human tasks and intelligence and analytics applications at airports. AI services are a powerful tool for airports to serve their passengers efficiently; airports will collaborate with airlines to offer AI services to passengers.

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Increasing customer service competencies of airports: virtual integration competence, warmth and intimacy of artificial intelligence services

2024

BPMJ

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Como o e-commerce está reformulando os hábitos de compras: o caso do studio HS

Mota,

Chaves

2024

Cuad. Ed. Desar.

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O objetivo deste artigo é analisar como o e-commerce está reformulando os hábitos de compra dos consumidores da empresa HS. Com a rápida expansão do comércio eletrônico, impulsionada pela disseminação da internet e pelo avanço das tecnologias digitais, observa-se uma transformação significativa no comportamento de compra do segmento da empresa HS. O artigo buscou compreender as motivações dos consumidores para optar pelo e-commerce, as mudanças nos padrões de consumo, e as estratégias adotadas pelos varejistas tradicionais (especificamente a empresa HS) ao se adaptarem a essa nova realidade. Os resultados incluem a identificação dos fatores motivacionais para o uso do e-commerce, a análise das mudanças nos padrões de consumo, a avaliação do impacto do comércio eletrônico na fidelidade do consumidor às marcas tradicionais e a exploração das estratégias de adaptação do varejista. A pesquisa investigou as percepções de segurança e confiabilidade nas transações online e identificar tendências futuras do e-commerce.

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Turismo e tecnologia da informação

Cited by 2 publications

References 5 publications

Increasing customer service competencies of airports: virtual integration competence, warmth and intimacy of artificial intelligence services

Increasing customer service competencies of airports: virtual integration competence, warmth and intimacy of artificial intelligence services

Como o e-commerce está reformulando os hábitos de compras: o caso do studio HS

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