“…Competitivemarketingintelligencemaynotalwaysbegeneratedfromexternalsources.Itmay alsobegeneratedfrominternalsources.Thevariousinternalsourcesincludeindividualsinsidethe company-engineers,executives,scientists,purchasingagents,andthesalesforce (Atsmon,Child, Dobbs,&Narasimhan,2012).Thevariousexternalsourcesthroughwhichcompaniescollectmarketing intelligenceincludesuppliers,resellers,andkeycustomers.Companiescancollectcompetitivemarketing intelligencefromthousandsofonlinedatabaseswhichareavailableinthepublicdomain.Forexample, companiescancollectalotoffinancialinformationonpubliccompetitorsfromthedatabasemaintained by the U.S. Security and Exchange Commission (Mandal, 2022). Similarly, companies can obtain informationaboutpatentsfiledbycompetitorsfromtheU.SPatentOfficeandTrademarkdatabase (Pearson,2020).Companiescansubscribetomorethan3000onlinedatabasesforanominalfeeand collectinformationfromsuchdatabases.Forexample,informationsearchservices,LexisNexis,Hoover's, and Dun & Bradstreet provide such information (Paksoy, Özbezek, & Kilinc, 2019). Now-a-days, technologicaldevelopmentsandtheinternetallowcompaniestocollecthugeamountofinformation abouttheircompetitorswiththesingleclickofamouse.Allsuchinformationisstoredindatabases.…”