“…The first is the numerical importance of service jobs in contemporary economies. Although the categorization of official statistics makes it difficult to mark off jobs with direct contact with service‐recipients easily, the numerical importance of such service jobs can be shown by pointing out simply that over 10 per cent of the UK workforce are employed in the retail sector (Jarvis and Prais, 1989), and that ‘more Americans now work in physicians’ offices than in auto plants, in laundries and dry cleaners than in steel mills’ (Herzenberg et al ., 1998, p. 3). The second point is that, despite the numerical importance of service jobs, they are both relatively under‐researched and tend to be made invisible in the ways in which contemporary economies are conceptualized.…”