'Typical ' Morphology System of Language Advertising of Cellular Services

Abstract

Advertising is a form of expression to convey ideas through a language either orally or in writing. Advertising that is conveyed in writing is sometimes combined with pictures and colors. Advertising aims to encourage and persuade the public that is interested in either the products or services offered. In other words, advertising must have a persuasive element. With their sophisticated networks, cellular phone service companies offer a wide array of excellence in attracting their customers. Various advantages offered by cellular phone service companies are conveyed through a language. The language containing creative dictions is always used by these companies in attracting their customers. This study aims to identify what elements make up the morphological system of advertising language used by the cellular phone service companies.From the analysis, it can be concluded that the morphological system of advertising language in the cellular phone services has both qualitative and quantitative elements which are presented in an interesting, creative, and persuasive way to depict the simplicity, inexpensiveness, completeness, security, frugality, peacefulness of the services themselves. The study also found that the morphological system of the advertising language has specific phonemic forms in their morphological process, specific morphemic forms in their morphological process, special morphemes which are specifically used in the field of cellular phone, specific morphological process, and specialized dictions. They are the typical forms of morphological system of the advertising language in the cellular phone services.

A Study of Multimodal Analysis in Smartphone Advertisement

“…Advertisement can be studied from different linguistics perspectives; (i) from sociolinguistics perspectives, advertisement can be analyzed through the way how the advertisement texts are determined by social and gender roles (Zuriaty, 2014); (ii) from pragmatics perspectives, the language in advertisement can be analyzed through implicative analysis of the slogan in the advertisement (Alsri & Rosa, 2013); (iii) from morphology perspectives, analyzing the language used in advertisement can be done through phonemic and morphological processes which consist of allomorphs and morphs, repetition, pluralization, and diction (Wahyuni & Rosa, 2013;Jatnika, Suganda, Wahya & Sobarna, 2014). (iv) from discourse analysis perspectives, analyzing advertisement by using multimodal approach is related to verbal and visual elements in advertisements (Lubis & Sinar, 2014;Amatullah, Rosa & Fitrawati, 2019 In this research, the advertisement had been analyzed from discourse analysis perspective which focuses on multimodal system based on Kress and Leeuwen's multimodal theory, Halliday's systemic functional linguistics and Cheong's generis structure analysis.…”

The Morpho-Phonemic Processes in Indonesian Advertisement’s Slogans

“…Parera (2010) argued that a unique form is created when a form which cannot stand alone is combined only with the right partner, such as the form of sunyisenyap, lalulalang, or lenggaklenggok. In relation to this, Jatnika et al (2014) used this theory in their research upon cellular slogans, such as the form of XLalu (XL), in which the brand name of cellular service company is attached to the word selalu, and formed their slogan.…”

“…Allomorph means a morpheme variation that is taken from a bound morpheme which has the function as a free morpheme. According to Jatnika et al (2014), the formation consists of a base morpheme and several phonemes, which creates a new morpheme. In their research, they gave sample words such as suweerr (swear) and sekalee (from the word sekali, means very).…”

Morphological Analysis of Derivational Affixes in Brothers Grimm’s the Story of Rapunzel

“…Therefore, vocabulary becomes an important aspect for mastering a language. Morphology is the study of word formation, the words' structure and the process how the words are formed (Meinawati & Alawiyah, 2018;Jantika, Suganda, Wahya, and Sobarna, 2014;Oz, 2014;Lieber, 2009;Mccarthy, 2002;Aronoff & Fudeman, 2011;Kusmawardhani, 2018;Rugaiyah, 2018).…”