Time-resolved spectroscopies using intense THz pulses appear as a promising tool to address collective electronic excitations in condensed matter. In particular recent experiments showed the possibility to selectively excite collective modes emerging across a phase transition, as it is the case for superconducting and charge-density-wave (CDW) systems. One possible signature of these excitations is the emergence of coherent oscillations of the differential probe field in pump-probe protocols. While the analogy with the case of phonon modes suggests that the basic underlying mechanism should be a sum-frequency stimulated Raman process, a general theoretical scheme able to describe the experiments and to define the relevant optical quantity is still lacking. Here we provide this scheme by showing that coherent oscillations as a function of the pump-probe time delay can be linked to the convolution in the frequency domain between the squared pump field and a Raman-like non-linear optical kernel. This approach is applied and discussed in few paradigmatic examples: ordinary phonons in an insulator, and collective charge and Higgs fluctuations across a superconducting and a CDW transition. Our results not only account very well for the existing experimental data in a wide variety of systems, but they also offer an useful perspective to design future experiments in emerging materials.In the last decade, a significant advance in the investigation of complex systems has been gained thanks to the huge experimental progress in time-resolved spectroscopic techniques 1,2 . On very general grounds, the basic idea behind any pump-probe protocol is to first excite the system with a short and very intense electromagnetic pulse (pump), and then to monitor its relaxation towards equilibrium by using a secondary, weak pulse (probe) applied with a finite time delay with respect to the pump. This general protocol can then be implemented in several different ways, according to the nature of the spectroscopic measurement (angle-resolved photoemission, optical reflection or transmission, etc.) or to the wavelength of the pump/probe fields. However, in all cases one has to face with two phenomena which mark the difference with respect to ordinary equilibrium spectroscopies: (i) the use of an intense pulse triggers in general non-linear optical processes; (ii) the subsequent relaxation encodes by definition non-equilibrium phenomena on time scales which depend on the characteristics of the experiment and of the system under investigation. Due in part to these innovative aspects, many pump-probe protocols still lack a general theoretical framework able to connect the measured quantities to the material properties. More specifically, while Kubo linear-response theory 3 represents nowadays the standard theoretical tool needed to compute the optical response of any system to a weak external perturbation, an analogous protocol for timeresolved spectroscopies has not been established yet.The present work aims at filling in part this knowl- * mat...