Um clássico por amadurecimento: raízes do Brasil

Feldman, Luiz

doi:10.1590/s0102-69092013000200008

Cited by 26 publications

(24 citation statements)

References 4 publications

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“…Holanda (1995) states that cordiality reflects traits of the Brazilian character, such as hospitality, generosity, aversion to ritualism and coexistence without over-politeness and characterized by intimacy and individuality. However, cordiality is confused or equated with kindness (Feldman, 2013). According to Cândido (1995), the cordial man does not presuppose kindness, but merely the predominance of apparently affectionate behaviors, being viscerally inadequate to impersonal relationships that derive from an individual's position and occupation rather than his personal and family character.…”

Section: Brazilians' Personality: the Cordial Manmentioning

confidence: 99%

Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality

Lourenção

Montanari

Giraldi

et al. 2019

REGE

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Purpose -The purpose of this paper is to identify the characteristics of Brazilian personality, associating them with the cordial man of the book Raízes do Brasil (Roots of Brazil). In addition, it aims to present an agenda for future management studies, suggesting works in several managerial areas which may be influenced by traits of the Brazilian personality. Design/methodology/approach -A systematic review of studies on Brazil's image was developed, so that it was possible to identify the main characteristics of the Brazilian personality. The main personality traits found were compared to those identified in the cordial man, from the book Raízes do Brasil. Findings -The results indicate the main traits of Brazilians' personality: sensual, cunning, cheerful, creative, hospitable, friendly and cordial. These traits are directly related to cordiality, mentioned in some studies, and also indirectly through words alluding to the character of the cordial man. These traits are related to the Brazilians image abroad and have created a confused image of Brazil.Research limitations/implications -Regarding the theoretical contribution, the future studies agenda presented suggests the development of papers that relate Brazilians' personality traits to other areas besides tourism, such as negotiation, organizational culture, exports, foreign direct investment, talent attraction and public diplomacy. Practical implications -This study indicated that in practice, the Brazilian Government should develop marketing actions to promote a more consistent image of Brazil, reinforcing its positive aspects and creating new associations that allow Brazil to bring not only tourists but also residents, companies and investors for the country. These positive aspects, regarding the country citizens, can be their affability, hospitality, extraversion and generosity, which can improve the foreigners' impressions on Brazil. Originality/value -The originality of the study is to relate the concept of cordial man to the Brazilian people, showing the main features of their personality and also in the elaboration of an agenda indicating suggestions for future studies that relate the personality traits of Brazilian people with other areas.

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Section: Brazilians' Personality: the Cordial Manmentioning

confidence: 99%

Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality

Lourenção

Montanari

Giraldi

et al. 2019

REGE

View full text Add to dashboard Cite

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“…The ideological mainstream in the 1930s was dominated by conservatism, represented by the reformist statism of Oliveira Vianna, whether through the traditionalist Catholicism of Tristão de Athayde or the modernist culturalism for which Gilberto Freyre would become the foremost icon, followed closely by Sérgio Buarque de Holanda of the first edition of Raízes do Brasil (Feldman, 2016).…”

Section: Preserving Brazilian Sociability: the Conservative Vocation mentioning

confidence: 99%

“…The second part combined the former chapter seven, now the eleventh, and four additional chapters: "Race, class and religion"; "The East and the West"; "Slave, animal and machine"; and "Concerning a systematics of miscegenation in patriarchal and semi-patriarchal Brazil." The second edition of the work was conceived as the second volume of a tetralogy Andrade sought to synthesize the two modalities, creating a precedent that would bear fruit in later decades (Feldman, 2016). The most celebrated author, though, was Freyre himself.…”

Section: Preserving Brazilian Sociability: the Conservative Vocation mentioning

confidence: 99%

The Culturalist Conservatism of Gilberto Freyre: Society, Decline and Social Change in Sobrados E Mucambos (1936)

Lynch

Paganelli

2017

Sociol. Antropol.

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This work aims to deepen the knowledge of the culturalist, Iberian and Catholic aspects of Brazilian conservatism, turning to the work by Gilberto Freyre, Sobrados e mucambos. We seek to understand how his work, positively received in the modernist, nationalist and anti-liberal context of the 1930s due to its revealing of the roots and ‘essence’ or ‘originality’ of Brazilian society, fell into disfavour after the Second World War when the process of massification and democratization of society led more radical sectors of the expanding middle class to lean toward socialism. In concluding, we point out how an imaginary of national belonging, in the form of common positive referents, was due in large measure to authors such as José de Alencar and Freyre.

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“…Souza parece não se interessar pelos avanços recentes neste campo de investigação, e que lhe permitiriam evitar proposições como a de que Raízes do Brasil inaugura a linhagem de interpretações liberais da sociedade brasileira. Já há algum tempo se sabe, graças dos trabalhos de João Kennedy Eugênio e outros, que o primeiro livro de Sérgio Buarque estava marcado por um pensamento profundamente antiliberal (Feldman, 2016;Mata, 2016b). Indiferente a tais avanços, Souza postula que Raízes plantou no nosso pensamento social a erva daninha do teorema personalista/patrimonialista, bem como a tese do brasileiro como um tipo social guiado mais pela emoção que pela razão.…”

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A viagem redonda de Jessé Souza

Mata

2018

Sociologias

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ResumoA resenha oferece uma avaliação crítica de um dos mais recentes livros de Jessé Souza. É dada ênfase às contradições internas de sua teoria crítica da modernização e, em especial, à sua visão a respeito do uso de Max Weber na sociologia brasileira.Palavras-chave: Modernização. Max Weber. Patrimonialismo. The round trip of Jessé Souza AbstractThe objective of this review is to give a critical appraisal of a recent book by Jessé Sousa. We try to point out the inner contradictions of his critical theory of modernisation and, particularly, his view of the uses of Max Weber in Brazilian sociology.

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Um clássico por amadurecimento: raízes do Brasil

Cited by 26 publications

References 4 publications

Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality

Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality

The Culturalist Conservatism of Gilberto Freyre: Society, Decline and Social Change in Sobrados E Mucambos (1936)

A viagem redonda de Jessé Souza

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