Un modelo para medir el comportamiento en la aceptación tecnológica del servicio de internet en hoteles peruanos basado en UTAUT2. Caso 'Casa Andina'

Abstract

The objective of the present research is to identify the factors of a model that have a direct influence on the behaviour intention of use in the acceptance of the high speed Internet service in Peruvian hotels. As a case study, the Peruvian hotels 'Casa Andina' has been taken. To carry out the study, a model was developed from UTAUT2, which is the recommended tool according to the literature reviewed. The study focused on obtaining data from first source, through surveys, which were contrasted with the initial model. The evaluation of the factors and the adjustments indicated by the theory of structural equations was made; after which we obtained a final model, which allowed us to measure the intention of the use behaviour. The model was validated in a case study, where the technological acceptance of the high-speed internet service was measured through the behaviour intention of corporate guests. It was concluded that the named service is known by customers, they value that A hotel has that service and they are willing to pay for it if the value obtained is proportional to the value offered. PALABRAS CLAVE Aceptación tecnológica, Intención del comportamiento, Internet de alta velocidad, Tecnología de consumo, Servicios tecnológicos hoteleros, Cadenas hoteleras peruanas, Modelo de ecuaciones estructurales.

Modelo de aceptación tecnológica en los canales digitales para la adquisición de productos agrícolas frescos

“…Posterior a estas investigaciones, Venkatesh y Davis (2000) desarrollaron un ajuste del modelo TAM, denominado TAM2, en el que añadieron variables como normas subjetivas, imagen, relevancia laboral, calidad de salida, demostrabilidad de resultados, experiencia y voluntariedad. Investigaciones realizadas en 2003 por Viswanath Venkatesh, Michael Morris, Gordon Davis y Fred Davis postularon la teoría unificada de aceptación y uso de tecnología (UTAUT) en la que integraron variables de modelos y teorías como: TRA (Ajzen y Fishbein, 1980), TAM (Davis, 1986), MPCU (Thompson et al, 1991), MM (Davis et al, 1992), TPB (Taylor y Todd, 1995b), C-TAM-TPB (Taylor y Todd, 1995a), TAM2 (Venkatesh y Davis, 2000), teoría de la difusión innovadora y la teoría social cognitiva (Quicaño Arones et al, 2019). En la UTAUT, se plantearon variables como expectativa de desempeño, expectativa de esfuerzo, influencia social, condiciones facilitadoras, género, edad, experiencia, voluntariedad de uso, influencia conductual y comportamiento de uso (Venkatesh et al, 2003).…”

Perceptions of older people about the use of cell phones in Argentina: a contribution from the gerontotechnological perspective

“…and presents a larger number of personal variables, including performance expectation, effort expectation, social influence and facilitation conditions. In turn, it has been shown to have greater explanatory value for the intention and use of technologies (Arones et al , 2019; Venkatesh et al , 2012). In recent years, specific models emerged to account for the particularities of the acceptance of technology use by older people.…”

Social work in the face of emerging technologies: A technological acceptance study in 13 countries

“…It is therefore a tool that can be used to find out a society's expectations of what a technology brings (Davis, 1989). TAM is an instrument proposed by Davis (1989) and Davis et al (1989Davis et al ( , 1992 and that has been used in several studies of a very diverse nature, with adaptations to Spanish, such as those by Sandi (2019) about the pedagogical practice of teachers; Bel and Bel (2019), who measured cooperative education through Google; Quicaño et al (2019), who applied the model to technological services offered by hotel companies; Pereyra-Rodríguez et al (2018) on the intention to use the technologies in a health institution; Cózar-Gutiérrez et al (2016) on prospective teachers according to their learning styles; and Abad (2011) in a comparison of Google versus Moodle. The TAM is the most widely applied model of user acceptance and use of technology.…”