2008
DOI: 10.1080/16184740802461603
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Understanding Change in Professional Road Cycling

Abstract: The decision in 2005 of the world governing body of cycling, the Union Cycliste Internationale (UCI), to introduce a new competition, the UCI Pro Tour, was a highly significant development in the professional road cycling. Using this development as the case study setting, this paper seeks to illustrate stakeholder theory and network theory at work in a changing environment. Drawing on a series of semi-structured interviews with key stakeholders, complemented by analysis of publicly available information, this … Show more

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Cited by 47 publications
(29 citation statements)
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“…Historically, studies of organisational evolution and change in modern sports tend to focus on professionalisation, isomorphic trends, power, and political issues (O'Brien and Slack, 2003;Morrow and Idle, 2008). Whereas all of these aspects can explain the organisational evolution of modern sports, the importance of the concept of cultural legitimacy of international sport organisations emerges from this study.…”
Section: Discussionmentioning
confidence: 91%
“…Historically, studies of organisational evolution and change in modern sports tend to focus on professionalisation, isomorphic trends, power, and political issues (O'Brien and Slack, 2003;Morrow and Idle, 2008). Whereas all of these aspects can explain the organisational evolution of modern sports, the importance of the concept of cultural legitimacy of international sport organisations emerges from this study.…”
Section: Discussionmentioning
confidence: 91%
“…In the literature on sport sponsoring, it is asserted that not sport leagues but the media exposure of the sport (Berrett and Slack 2001), the ability of the sport in increasing brand awareness and brand image (Amis et al 1999;Chadwick and Thwaites 2005;Fullerton 2007;Thwaites et al 1998) and the international popularity of a sport Morrow and Idle 2008;Berrett and Slack 2001;Meenaghan 1983) are important in understanding why firms select a specific sport for sponsorship purposes (Chadwick and Thwaites 2005;Lachowetz et al 2003;Farrelly and Quester 2005;Olkkonen 2001). A key asset of sponsorship of professional cycling teams is that the brand name of the sponsor equals the name of the cycling team, which gives opportunities for brands in brand name recognition, realizing image transfers or supporting sales.…”
Section: Duration and Termination Of Team Cycling Sponsorshipmentioning
confidence: 98%
“…The content analysis undertaken followed guidelines of previous researches on professional cycling and rugby respectively (Morrow and Idle 2008;O'Brien and Slack, 2003) and concerned merchandise supply chains (partners), independent/commercial tangible stores (location), merchandise catalogues (distribution location), e-commerce shopping, co-branding, and merchandise retailed (type of products). This uncovered retail merchandise strategies deployed by each club, consistent with the research of Couvelaere and Richelieu (2005).…”
Section: Methodsmentioning
confidence: 99%