Understanding Dynamics of Mobile Banking Adoption by Youth: Empirical Evidence from India

Bhardwaj, Monica; Aggarwal, Renu

doi:10.1177/2455265820160206

Cited by 6 publications

(9 citation statements)

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“…Mobile banking (m-banking) has been defined as a robust system for banking and financial services [12]. Thus, utilizing these services is crucially important for both investors and service providers, and a powerful tool for financial inclusion.…”

Section: Significance Of Mobile Bankingmentioning

confidence: 99%

Users' Acceptance of Using Biometric Authentication System for Bahrain Mobile Banking

Mirza¹,

Alsalem²,

Mohsin³

et al. 2018

KEG

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Section: Significance Of Mobile Bankingmentioning

confidence: 99%

Users' Acceptance of Using Biometric Authentication System for Bahrain Mobile Banking

Mirza¹,

Alsalem²,

Mohsin³

et al. 2018

KEG

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“…Besides BI, theories like TCT, ECM, TAM and TTF were used to predict continuance intention (Baabdullah et al, 2019b; Foroughi et al, 2019; Mohammadi, 2015b; Susanto et al, 2016). Apart from this, attitude (Bhardwaj & Aggarwal, 2016; Changchit et al, 2017; Chawla & Joshi, 2018), satisfaction (Khan et al, 2018; Masrek et al, 2014), resistance to adopt (Chaouali & Souiden, 2019; Cruz et al, 2010), customer loyalty (Baabdullah et al, 2019a), initial trust (Zhou, 2012) and trust (Malaquias & Hwang, 2016a; 2016b) were also kept as dependent variables and predicted the same with relevant independent variables.…”

Section: Results and Interpretationmentioning

confidence: 99%

“…Majority of the researchers have adopted TAM and extended the same using additional constructs such as trust (Azad, 2016;Sharma et al, 2017;Siyal et al, 2019a;Zhang et al, 2018), perceived risk (Alalwan et al, 2016;Mohammadi, 2015aMohammadi, , 2015bPriya et al, 2018), compatibility (Azad, 2016;Mohammadi, 2015aMohammadi, , 2015bSharma et al, 2017), social influence (Azad, 2016;Bhardwaj & Aggarwal, 2016;Gu et al, 2009;Kumar et al, 2017), awareness, resistance (Elhajjar & Ouaida, 2019;Siyal et al, 2019b) and perceived self-efficacy (Alalwan et al, 2016;Saji & Paul, 2018) to determine BI. The UTAUT constructs (PE, effort expectancy, social influence and facilitating conditions) as well as the additional constructs embedded in UTAUT2 (habit, hedonic motivation and price value) were also validated as influencing factors of BI mobile banking (Alalwan et al, 2017).…”

Section: Theoretical Modelsmentioning

confidence: 99%

Current Status of Research on Mobile Banking: An Analysis of Literature

Subramanian

2022

Vision: The Journal of Business Perspective

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The banking industry across the globe has been undergoing severe transformation due to the development in the field of information and communication technology (ICT). This transformation process not only introduced innovative products but also changed the way of service delivery. Mobile banking is the most popular and powerful mode of service delivery, which ensures the delivery of banking services anywhere and anytime. This article attempts to analyse the current status of research on mobile banking in order to identify the themes to be explored by future researchers. With the deft use of different inclusion and exclusion criteria and relevant and appropriate keywords, 79 journal articles published in renowned databases were selected for an in-depth review and thorough analysis. The place of study, target group focus, the theoretical models adopted and the themes considered were the basis for analysis. Most of the studies were found to have been undertaken in developing countries, and the initial adoption is the most explored area of research on mobile banking. Technology acceptance model (TAM) is the most widely used theoretical model for predicting mobile banking adoption. As the continuance intention to use mobile banking is the less explored one, there is a need to shift the research focus from initial adoption to the continuance intention to use mobile banking. Research studies on mobile banking need to be conducted among distinct groups such as the otherwise-abled, migrant workers and marginalized sections of society as they have the potential to make great contributions towards the digital economy and nation building.

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“…If online merchants understand the characteristics influencing young consumers' purchasing behaviour, as well as the relationships between these aspects and the types of items, they may improve their marketing efforts to turn prospective consumers into engaged users. Regardless of the fact that internet shopping has numerous advantages, a large number of people are resistant to this change [1,2]. The present business climate is becoming more competitive.…”

Section: Introductionmentioning

confidence: 99%

Factors Affecting Adoption of E-commerce among Youngsters in J&K UT: An Empirical Study

Kumar

Antahal²

2022

AJEBA

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People no longer have to leave their homes to shop, yet the situation has completely altered. The computer and internet age accomplished everything. Humans may call it a marketing watershed moment. A huge number of vendors are flooding the market on a daily basis, mostly targeting the youth, owing to the rising frequency of internet use among the young generation. Four main features of internet purchasing as regarded by young customers are revealed in the research. It was observed that the four important characteristics that impact young customers' impressions of online buying are perceived risk, perceived advantages, perceived trust, as well as perceived ease of use. To summarise, online shoppers continue to lack confidence as well as trust in using the Internet as a commerce channel. When interacting with internet shops, they are most concerned with concerns of privacy as well as trust. If these difficulties are not addressed, they will have a detrimental effect on the future expansion of online commerce in J&K. Sample of 207 respondents were surveyed to know the factors that affects the adoption of E-commerce among youngsters in J&K. The study concludes that the factors that affects the adaptation of E-commerce among youngsters in J&K are availability of technology required for e-commerce business, cost of implementation, Privacy and confidentiality, security, Income of the population, product’s authenticity, good internet service, better after sale services, Fast delivery services and Trust of consumers.

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Understanding Dynamics of Mobile Banking Adoption by Youth: Empirical Evidence from India

Cited by 6 publications

References 0 publications

Users' Acceptance of Using Biometric Authentication System for Bahrain Mobile Banking

Users' Acceptance of Using Biometric Authentication System for Bahrain Mobile Banking

Current Status of Research on Mobile Banking: An Analysis of Literature

Factors Affecting Adoption of E-commerce among Youngsters in J&K UT: An Empirical Study

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