Understanding Luxury Disposition

Lee, Miah; Ko, Eunju; Lee, Seulgi; Kim, Kyulim

doi:10.1002/mar.20792

Cited by 43 publications

(29 citation statements)

References 61 publications

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“…For these consumers, consuming used luxury goods is a statement against the more traditional luxury market. In terms of disposing luxury goods, a recent study by Lee, Ko, Lee, and Kim (2015) reveals that an individual's chosen method for disposing unwanted/unused luxury goods depends on the type of value an individual places on them. Specifically, individuals focusing on the economic value of a good are more likely to resell it or keep it in anticipation of profiting from its sale in the future.…”

Section: Luxury Products and Disposal Methodsmentioning

confidence: 99%

Making one's religious self feel better about luxury use: The role of religiosity in choice of disposal option for luxury goods

Minton

Geiger-Oneto

2020

J of Consumer Behaviour

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While extant research examines the consumption of luxury products, consumers' methods for disposing of such products have yet to be examined, particularly as to how values drive disposal decisions. Through three studies, this research examines the influence of religious values, as measured by religiosity, on sustainable disposal options for luxury goods. Specifically, Study 1 shows that extrinsically (intrinsically) religious consumers are more likely to throw away (donate) luxury products after use. Study 2 examines the moderating influence of emotions to show that intrinsically (extrinsically) religious consumers are more (less) likely to use sustainable methods of product disposal for luxury and non-luxury products alike after being primed to feel shame/guilt in comparison to a control condition. Study 3 uses mock social media ads for sustainable disposal programs by existing luxury brands to show that intrinsic religiosity (but not extrinsic religiosity) positively influences purchase intentions and brand attitudes toward brands offering disposal programs for their luxury goods. Additionally, Study 3 demonstrates that identity mediates this relationship. Findings build on belief-congruence theory.

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Section: Luxury Products and Disposal Methodsmentioning

confidence: 99%

Making one's religious self feel better about luxury use: The role of religiosity in choice of disposal option for luxury goods

Minton

Geiger-Oneto

2020

J of Consumer Behaviour

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“…In a classification, the luxury consumption consumers are classified under four groups as income, culture, age and sense of self. [10] No matter what type of classification has been done, it is thought that there is an emotional bond between the owners and their luxury products [19]. In Belk's terms, luxury products has been transformed to That the post-modern consumers of today's world develop personal relations with brands led to the intertwined relation between brands and consumption.…”

Section: The Relation Between Consumption and Identitymentioning

confidence: 99%

A Qualitative Research on The Changing Perceptions of Luxury Consumption in The Construction of Self

Oflazoğlu¹

2017

BMS

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This work studies how the luxury experiences and perceptions of consumers are. The purpose of the study is to evaluate the modern luxury consumption experiences from a wider perspective rather than focusing on the traditional luxury consumption as a signifier of social status. The study adopts an interpretative and exploratory approach to explain in detail the contribution of the luxury consumption of consumers to the construction of self. Among the qualitative research methods, the method of keeping a diary, which sincerely transmits the processes, relations and perceptions in the daily world of the consumers was applied to the study [1]. The consumer diaries enable a ground to understand the complex structure of luxury experiences as a loop of luxury which is an indispensable part of the daily life of consumers. To achieve maximum diversity 16 participants from different age, occupation and education fields are selected. The consumer diaries are analyzed by using the inductive categorization process [2] and constant comparative method [3]. The research results are classified the luxury experiences under three categories indispensably related with processes and conditions of the self. The findings of the work are related with the present theories on self yet they pose a transition from vanity consumption, to which the perception of luxury bases, to temporary and abstract concept of consumption. Keywords: Self Construction, conspicuous consumption, luxury experiences, consumer behavior « Shower upon him every earthly blessing, drown him in a sea of happiness, so that nothing but bubbles of bliss can be seen on the surface; give him economic prosperity, such that he should have nothing else to do but sleep, eat cakes and busy himself with the

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“…These programs are referred to as “hierarchical” or “status‐based” loyalty programs (SBLP). These SBLPs have increasingly become a strategic offering in the luxury retail space (Butcher, Phau, & Teah, ; Kim, Lee, Bu, & Lee, ; Leban & Voyer, ; Lee, Ko, Lee, & Kim, ).…”

Section: Introductionmentioning

confidence: 99%

Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs

Sajtos

Chong

2018

Psychology and Marketing

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In the retail industry, status‐based loyalty programs (SBLP) are commonly used as an important marketing tool to award elevated status to customers who exceed certain level of spending. In contrast to previous studies that have considered “target and bystander” and “member–non‐member” differentiation, this study responds to the need to account for the dynamics in across‐tier effects in loyalty programs (LPs). By undertaking a scenario‐based experiment that focuses on a “face‐to‐face” across‐tier social event, this study examines the joint effects of exclusivity, status visibility and social comparison on LP members’ status perception and willingness to spend. Contrary to prior beliefs that the beneficial effects for targets (e.g., VIP members) in status hierarchies are offset by the negative effects on bystanders (e.g., non‐VIP members), this study concludes that situations when social comparisons occur in SBLPs are not necessarily zero‐sum games. Ultimately, this study uncovered two distinct status‐reinforcing mechanisms–“aspiring” and “boasting”–which LP members may experience in SBLPs. The outcome of this study highlights important implications for companies to pursue different strategies aimed at enhancing members’ status perceptions.

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Understanding Luxury Disposition

Cited by 43 publications

References 61 publications

Making one's religious self feel better about luxury use: The role of religiosity in choice of disposal option for luxury goods

Making one's religious self feel better about luxury use: The role of religiosity in choice of disposal option for luxury goods

A Qualitative Research on The Changing Perceptions of Luxury Consumption in The Construction of Self

Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs

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