“…A lot of researchers paid attention to the quality assessment of website (Aladwani, 2006;Collier & Bienstock, 2015;Cuddihy & Spyridakis, 2012;Dholakia & Zhao, 2009;Guseva, 2010;Hasan & Abuelrub, 2011;Lee & Kozar, 2012;Rocha, 2012;Saremi, Abedin, & Kermani, 2008;Shejul & Padmavathi, 2015;Subramanian, Gunasekaran, & Yu, 2014;Wang, Yeh, & Yen, 2015;Zhang & Dran, 2000), customer behavior (Alzola & Robaina, 2010;Bressolles & Durrieu, 2010;Dennis, Merrilees, Jayawardhena, & Wright, 2009;Hamid & McGrath, 2015;Hodkinson, Kiel, & McColl-Kennedy, 2000;Yue & Chaturvedi, 2000;Maditinos & Theodoridis, 2010;Rahim, 2014;Su, Li, Song, & Chen, 2008), marketing communication tools such as: research in the area of web advertising efficiency (Moore, Stammerjohan, & Coulter, 2005;Richardson, Ganz, & Vallone, 2014), social media usage in different communication models (Agnihotri, Dingus, Hu, & Krush, 2015;Chan & Guillet, 2011;E Constantinides, 2015;de Vries, Gensler, & Leeflang, 2012;Jarvinen, Tollinen, Karjaluoti, & Jayawardhena, 2012;Kärkkäinen, Jussila, & Väisänen, 2010;Laroche, Habibi, & Richard, 2013;Michaelidou, 2011;Pabedinskaitė & Davidavičius, 2012;Riemer & Richter, 2010). It is important that social media us...…”