Understanding Repurchase Intention of Online Marketplace Customers in Jakarta with Trust as Intervening

Abstract

The COVID-19 pandemic has a significant impact on the increased consumption and using digital services of Indonesian people. One of the digital services used is an e-commerce site. This phenomenon causes intense competition between e-commerce in Indonesia. The purpose of this study was to determine the significant effect of perceived usefulness and perceived ease of use on repurchase intention through trust. Data collection method by distributing online questionnaires through Google Forms. The sample in this study amounted to 252 respondents who live in DKI Jakarta, aged 18 – 38 years and have made purchases at online marketplace at least five times in the past year. Data analysis techniques used SPSS version 26 and SEM (Structural Equation Model) Lisrel version 8.8 to process data and analyze research data. The results showed that perceived usefulness has a significant effect on trust, perceived ease of use has a significant effect on trust, trust has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention through trust, perceived ease of use has a significant effect on repurchase intention through trust.

Gen-Z Consumer Behavior: What Factors are Affecting Repurchase Intention of Online Ticket Reservation?

“…This result of the research states that there is a positive and significant effect between perceived usefulness on repurchase Intention. This is increasingly proven by some research (Agag & El-Masry, 2016;Larasetiati & Ali, 2019;Nurjanah et al, 2022;Subagio et al, 2018).…”

Customer’s acceptance of the e-hailing application. How well do ease, physical security, relative advantage, social influence, and trialablity matter?

“…Consumers tend to be more receptive to programs perceived as simpler than alternative applications. According to Bugembe (2010) and Nurjanah, Prabumenang, and Aditya (2023) ease of use is focused on the principle of convenience itself, which means that users can use the software easily. Karahanna, Straub, and Chervany (1999) and Roh and Park (2019) study revealed a significant positive influence of perceived ease of use on the intention of potential users to adopt the application.…”

Pengaruh Kebijakan Privasi, dan Tingkat Kepercayaan Pada Platform Digital terhadap Perilaku Pengguna dalam Melindungi Privasi Online di Indonesia

“…Temuan kami selaras dengan penelitian sebelumnya yang menunjukkan korelasi positif antara kepercayaan dan perilaku perlindungan pengguna memberikan pemahaman nuansa tentang dinamika kompleks yang mempengaruhi perilaku pengguna dalam melindungi privasi online di Indonesia (Ernawati et al, 2022;Krisnaningsih et al, 2023;Soesanto et al, 2023). Persepsi positif tentang kejelasan dan transparansi dalam kebijakan privasi, dikombinasikan dengan tingkat kepercayaan yang tinggi dan perilaku pengguna proaktif, menggambarkan gambaran dari basis pengguna yang cerdas secara digital, sadar privasi (Nurjanah et al, 2023). Dampak signifikan dari keamanan data pada kepercayaan menekankan pentingnya langkah-langkah keamanan yang kuat dalam membangun dan mempertahankan kepercayaan pengguna (Golose, 2022).…”