Understanding strategy in communication management

Raupp, Juliana; Hoffjann, Olaf

doi:10.1108/13632541211217579

Cited by 44 publications

(42 citation statements)

References 51 publications

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“…Strategy in communication management is understood as deliberately creating decision-making situations [6]. Strategic decisions in communication management are part of both retrospective and prospective sensemaking process in organizations.…”

Section: Discussionmentioning

confidence: 99%

The Analysis of Communication Management (A Case Study in Communication Sciences Study Program in Fajar University)

Saleh¹,

Djalil²,

Firdausy³

2019

Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)

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The management of the study program has the same management principles and functions as the management in general, that is to provide guidance in order to act systematically in achieving what has been planned properly, effectively, and efficiently. Communication skill become the important factor in success the management project that is planned. The failure in managing the communication will make the situation become difficult to be controlled and often being the greatest threat for the success of a plan. This research was aimed to know the communication management in managing Communication Department of Fajar University Makassar. The method used was case study with deep interview and document analysis as the technique of data collection. The research result showed that the process of communication management organized by Communication Department were planning, implementation, and evaluation which refer to Strategic Plan (Renstra) that was designed to be runned within five years. Business and Management Research, volume 75 communicate and how the information be provided to them In terms of implementation, the communication process will ensure that all teams have got the information they need. If the right person should be kept informed with the right information at the right time, then the steps that can be used are: Advances in Economics, Identify the information that needs to be communicated  Determining the target audience for communication  Decide on the communication format and timing  Draft and gain approval where required  Communicate the message, through formal communication channels  Gather feedback and improve the project communication process By using this communication process, a manager is able to clearly identify the stakeholders, identify their communication needs and ensure the right people receive the right information at the right time.This communication process should be used when wanting to communicate formally within an organization. By using communication management planning, a manager can ensure that no miscommunication occurs. Moreover, as a part of the communication process, managers also receive feedback both during the process and after the process. It is to ensure that future communication will be improved.The importance of communication management in the success of a project can ensure that the flow of information reaches the right person so that the communications built happen effectively. Evaluations of a plan that has been implemented to improve the communication process are as follows: Improving communication skills to resolve conflicts, whether caused by priorities, technical problems, personality, staffing, procedures or processes  Developing communication skills through training to apply technical skills and concepts to build relationships and improve communication  Creating and using templates, standards and general guidelines for communicating. This can help people who are inexperienced or not good at documenting  Developing communications infrastructure (a set of...

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Section: Discussionmentioning

confidence: 99%

The Analysis of Communication Management (A Case Study in Communication Sciences Study Program in Fajar University)

Saleh¹,

Djalil²,

Firdausy³

2019

Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)

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“…PR:n ja yhteisöviestinnän tutkimuksessa viestintä määritellään johtamisfunktioksi, jonka tehtävänä on rakentaa suhteita strategisiin sidosryhmiin ja palvella organisaation (pää)strategiaa sekä antaa suunnan viestinnän operatiiviselle toiminnalle (Grunig & Hunt 1984;Steyn 2004;Cornelissen ym. 2006;Raupp & Hoffjann 2012;Cornelissen 2014;Mykkänen 2018, 326).…”

Section: Funktionalistinen Ja Konstitutiivinen Lähestyminenunclassified

Strateginen viestintä ja organisaation tavoitteet: Mihin viestinnällä pyritään?

Juholin¹,

Rydenfelt²

2020

m&v

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Strateginen viestintä on 2000-luvun viestinnän tutkimuksessa noussut PR:n, yhteisöviestinnän, viestinnän johtamisen ja integroidun viestinnän rinnalle sekä osittain korvaamaan niitä. Tässä artikkelissa tarkastelemme, miten organisaatiot määrittelevät viestinnän tavoitteitaan ja millaisia strategisen viestinnän näkemyksiä ne kuvastavat. Tarkastelemme kysymystä sekä tutkimuskirjallisuuden että empiirisen aineiston valossa. Erittelemme tutkimuskirjallisuuden käsityksiä strategisen viestinnän käsitteestä ja sen kytköksestä organisaation tavoitteisiin sekä strategisen viestinnän ongelmista. Empiirisen aineiston osalta tutkimme, miten organisaatiot itse määrittelevät viestintänsä tavoitteet ja mikä viestinnän tavoitteiden suhde on organisaation strategiaan ja strategisiin tavoitteisiin.

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“…This undertaking is the second dimension of dialogue: to deal with each interlocutor as an individual with specific qualities; or, in other words, "openness to the other". Raupp and Hoffjann (2012) set out decision-making criteria for different levels of dialogue based on corporate goals. The company enacts this openness to others by means of the prioritization criteria that enable it to adapt the dialogue process to the particular characteristics of each stakeholder.…”

Section: Corporate Communicationmentioning

confidence: 99%