Understanding the web maturity of Polish DMOs

Stokłosa, Łukasz; Marchiori, Elena; Cantoni, Lorenzo

doi:10.1016/j.jdmm.2018.01.010

Cited by 10 publications

(7 citation statements)

References 45 publications

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“…This study was co-authored with Kalbaska, Janowski and Cantoni in 2007. Nonetheless, just as the cluster dominated by Law, the cluster dominated by Cantoni is centred on e-tourism but with attention on e-learning and digitisation at a government and destination level (Marchiori and Cantoni, 2018; Stoklosa et al , 2018).…”

Section: Resultsmentioning

confidence: 99%

A bibliometric analysis of knowledge development in smart tourism research

Johnson

Samakovlis²

2019

JHTT

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Purpose The purpose of this paper is to examine the production of smart tourism knowledge, thereby revealing the development of the concept through collaborative networks. Design/methodology/approach A bibliometric analysis, which enables visual mapping and observation of the domain, was conducted using journal articles retrieved during the period of 2000 to 2018. Findings The understanding of smart tourism is shaped and enhanced through collaborative network of researchers. As the domain develops, its reach expands across different networks as well as core themes. Research limitations/implications Data for the study was generated from English-written journal articles that were produced from a database search of specific keywords associated with smart tourism. Practical implications Findings can prove useful to academic researchers and industry practitioners to aid their understanding of smart tourism research development, identify the underlying context and aid in coherent development of the concept. Originality/value The paper is one of the first articles to provide a greater understanding of smart tourism as a research topic by examining its evolution in an academic context through bibliometric analysis.

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Section: Resultsmentioning

confidence: 99%

A bibliometric analysis of knowledge development in smart tourism research

Johnson

Samakovlis²

2019

JHTT

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“…The previous statement refers to these groups and individuals. The first stage in managing marketing strategies is to understand how digital marketing tools work and how they impact operations (Stokłosa et al, 2019). This is because it aids in the development of policy intervention plans for the tourist industry by municipal, provincial, and federal policymakers.…”

Section: Discussionmentioning

confidence: 99%

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

Panigrahy,

Verma

2024

Multidiscip. Rev.

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The objective of this bibliometric analysis is to examine the gradual evolution of research on digital marketing and other relevant technologies in the tourism sector from 2009 to 2023. A total of 102 papers were selected from the Scopus database, and the analysis was conducted using programs such as R Studio. The bibliometric and systematic literature review research dimensions, such as the overall number of citations, the articles with the highest citation counts, the authors with the most citations, the journals with the highest citation rates, and the networks of nations involved in research activities, were investigated. The study’ reveal the patterns of year-on-year expansion in publications and the incorporation of new keywords within the field of tourism research. It provides details on esteemed academic publications, influential authors, collaborative efforts, and nations involved in the field of tourism research, thereby providing insights into the current developments taking place in the area of various scholarly works. This study provides valuable insights for future researchers since it effectively reviews and analyses the current body of literature, identifies areas where information is lacking, and proposes novel approaches for further research. Nevertheless, the scope of this study is limited to data extraction exclusively from a specific database, impeding its applicability to a broader context.

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“…Businesses can use technologies like virtual reality to give an advanced insight to the customers about the services and products. That will be helpful to create awareness and make the promotional activities easier (Stoklosa et al. , 2019).…”

Section: Discussionmentioning

confidence: 99%

Promoting tourism business through digital marketing in the new normal era: a sustainable approach

Deb,

Nafi,

Valeri

2022

EJIM

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PurposeThis paper aims to measure the intention to use digital marketing strategies to enhance the performance of tourism business as well as the extent of digital renovation applications in tourism for sustainable business in a new normal era.Design/methodology/approachThis paper is an insight from the existing relevant literature on the tourism business from time immemorial. The conceptual framework of this study is designed based on previous studies of digital marketing practices for tourism businesses. Furthermore, data were collected from 270 respondents, of which the valid response rate is 72.97%. Partial least square (PLS)-structural equation modeling (SEM) is used to validate the conceptual framework and hypotheses testing.FindingsAmong the nine hypotheses path, seven were supported. This study result shows that perceived usefulness, perceived ease of use, social media marketing and tourism business performance are critical factors for adopting digital marketing in tourism. Thus, tourism service providers' intention has a positive impact to meet the expectation of tourists and adoption of digital marketing.Research limitations/implicationsThe study's results will assist tourism researchers and service providers in understanding an authentic relationship between digital practices of tourism business and tourist satisfaction. In addition, the legacy of tourism business through digital marketing empowers the owner and community.Originality/valueThe study is the first to explore the relationship between tourism business performance and digital marketing during the new normal era for the empowerment of local community and expanded business in tourism sector.

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Understanding the web maturity of Polish DMOs

Cited by 10 publications

References 45 publications

A bibliometric analysis of knowledge development in smart tourism research

A bibliometric analysis of knowledge development in smart tourism research

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

Promoting tourism business through digital marketing in the new normal era: a sustainable approach

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