“…in that placing tourists in the centre of the initial development stage of products and tourism markets in the final stage of this process, aiming to increase exportation earnings (Blasco, Guia & Prats, 2014;Bohlin, Brandt & Elbe, 2016). To Booyens and Rogerson (2016), it is also necessary to combine local and non-local, tangible and intangible resources, such as: knowledge (tacit, technical and scientific), technology, professional experience and other personal and professional skills, fundamental for the innovation of products and services. Offering a tourism experience relies on a type of creative tourism that sets innovation at the centre of product development, thus responding to changing demand motivations.…”