Untangled Web: Internet Use during the 1998 Election

Dulio, David A.; Goff, Donald L.; Thurber, James A.

doi:10.1017/s104909650004885x

Cited by 26 publications

(20 citation statements)

References 1 publication

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“…Web sites have only increased in popularity for political campaigns in recent election cycles; indeed, nearly all candidates have a website (Dulio, Goff, and Thurber 1999;Bimber and Davis 2003;Druckman et al 2009). Thus, studying websites corrects the problem of using only television ads, noted above.…”

Section: The Medium Of Candidate Websitesmentioning

confidence: 99%

Gender-Based Strategies on Candidate Websites

Schneider

2014

Journal of Political Marketing

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As a result of changes in the campaign landscape, candidates have several strategic options available to them, particularly when considering how to respond to voters' gender stereotypes. The goal of this paper is to understand candidates' use of strategies based on gender stereotypes by emphasizing either particular issues or particular traits that are commonly associated with one gender or the other. To do this, I developed hypotheses of why candidates might choose a trait or issues strategy based on gender stereotypes. I tested these hypotheses using a large-scale content analysis of candidate websites over four election cycles. I found that female candidates mostly pursued strategies that were consistent with gender stereotypes. Interestingly, female candidates were found to have different strategies on different pages of their websites. I discuss the implications of gender-based strategies for the election of female candidates and for representation.

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Section: The Medium Of Candidate Websitesmentioning

confidence: 99%

Gender-Based Strategies on Candidate Websites

Schneider

2014

Journal of Political Marketing

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“…While the web is undoubtedly a developing medium for Congressional offices, early scholarly work on the subject suggests web sites are an increasingly important communication tool for members of Congress (see, e.g., Dulio, Goff, & Thurber, 1999;Owen, Davis, & Strickler, 1999). Owen et al (1999) find that web sites, much like traditional press releases, are targeted to grab constituents' attention and display members' "home style" (p. 26).…”

Section: Congress On the Internetmentioning

confidence: 99%

Do Women and Men in Congress Cultivate Different Images? Evidence from Congressional Web Sites

Niven¹,

Zilber²

2001

Political Communication

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“…According to Dulio (1999), by 1998, more than two-thirds of the candidates in the United States for Senators and House members had constructed their own websites. This trend has also spread to Taiwan.…”

Section: A Study Of Visitors To Electoral Candidates' Websites In Taiwanmentioning

confidence: 99%