“…The digital revolution in the private sector, public institutions, and almost all industries has disrupted numerous markets, created new business opportunities, and fundamentally transformed business models ( Bresciani et al, 2021 ; Kraus et al, 2021 ). These phenomena have increased research efforts in various streams of the business literature, such as marketing ( Lamberton and Stephen, 2016 ; Kannan and Li, 2017 ), human resource management ( Blanka et al, 2022 ; Fossen and Sorgner, 2022 ), innovation and entrepreneurship ( Yoo et al, 2012 ; Nambisan et al, 2019 ; Usai et al, 2021 ), and business ethics and sustainability ( Illia et al, 2017 ; Cardinali and De Giovanni, 2022 ; Schiavone et al, 2022 ). However, additional exploration seems needed.…”