Upaya Peningkatan Penjualan melalui Kegiatan Pemasaran (Marketplace) di Era New Normal

Abstract

Purpose: This activity aims to provide training to MSME actors to increase sales through marketplaces in the era of the covid-19 pandemic. Method: This activity assists with registering sales through marketplaces, help share product photos, manage sales and evaluate. Results: This dedication output increases knowledge of understanding the types of marketplaces, understanding of sales strategies, understanding of self-motivation in dealing with Covid-19 and understanding of good sales in carrying out sales during current conditions. Conclusions: In this activity, there were 63 participants attending Zoom and 80% participants understood this training concept. The remaining 20% of new MSME entrepreneurs still did not understand it because they were the beginner in online business. Keywords: 1. Online Media Marketing 2. Marketplace 3. Sales

Optimasi Desain Packaging dan Digital Marketing UMKM Dapoer Umi Navisah

“…Melibatkan Dosen dan Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Global Jakarta, yang beralamat di Grand Depok City, Kota Depok. PKM dilaksanakan bersama UMKM yang ingin mengembangkan bisnisnya yaitu UMKN Dapoer Umi Navisah, dan materi yang diberikan juga adalah materi terkini untuk memberikan ilmu dan pembelajaran kepada peserta UMKM (Takrim et al, 2022). Program pengabdian ini menggandeng salah satu UMKM mitra kami yakni UMKM Dapoer Umi Navisah yang beralamat di Jl.…”