US shopping mall attributes: an exploratory investigation of their relationship to retail productivity

Abstract

In light of several successful US mall repositionings, industry experts have encouraged other less productive properties to follow their lead. This study investigates the relationship between selected mall attributes and productivity. A mail survey was sent to a random sample of mall marketing managers. Chi-square and correlation analysis was used to identify the attributes that were significantly related to productivity. Super-regional malls located in large, densely populated cities with high income residents were the most successful properties. The results suggest that the attributes of successful malls cannot be transferred or adapted by lower performing malls. Market strategy variables that could be duplicated were not significantly related to high productivity.

Property types diversification strategy of Malaysian real estate investment trust (M-REITs)

“…The location of the commercial mall encouraged the high traffic of consumer and also the tenants, thus, this directly will increase the net property rental income of commercial buildings and consequently the REITs companies will pay out high dividend yield. This result are align with the study of Lehew (2000) who stated that the successful commercial mall properties are located in large and densely populated region. In addition, the study of Gyourko and Nelling (1996) stated that commercial mall have higher return compared to industrial property but also associated with high risk also.…”

Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes

“…There is a clear trend toward an overcapacity in shopping center space in the United States, as noted by retail analysts (LeHew and Fairhurst, 2000), who underline that the share of shopping centers' retail sales has remained the same for the past 5 years. Wakefield and Baker (1998) attribute this trend to (1) too many malls which look alike and offer too many stores which have highly similar merchandise, (2) consumers have become time poor and are making fewer trips to malls, and (3) fewer consumers report they enjoy the experience associated with shopping in malls.…”

Gender-related wayfinding time of mall shoppers

“…One key criticism concerning how shopping malls are managed in North America is this notion of time scarcity (LeHew and Fairhurst, 2000;Wakefield and Baker, 1998). Shopping in malls is perceived as being insufficiently timeefficient, which is seen as a significant factor of the commercial stagnation of malls (Cavanaugh, 1996).…”