Usage of E-Loyalty Programs in Hospitality Industry

Yüksek, Gökçe; Yozcu, Özen Kırant

doi:10.1007/978-981-10-0087-4_3

Cited by 2 publications

(1 citation statement)

References 34 publications

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“…"Interactivity" in this context can be understood as a factor between accessibility, a website's efficient customer support tools, and the degree of which mutual communication with the customers is enabled (Shobeiri, Mazaheri, and Laroche, 2014). "Contact interactivity" may carry profound impact on customer loyalty for different reasons (Yüksek and Yozcu, 2016). It is more probable for a website that is perceived as intuitive and user-friendly to be considered more valuable than one that does not have these qualities (Jiang et al, 2010).…”

Section: Contact Interactivitymentioning

confidence: 99%

The Rise and Development of FinTech

Teigland

Siri

Larsson

et al. 2018

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This comprehensive guide serves to illuminate the rise and development of FinTech in Sweden, with the Internet as the key underlying driver. The multiple case studies examine topics such as: the adoption of online banking in Sweden; the identification and classification of different FinTech categories; process innovation developments within the traditional banking industry; and the Venture Capital (VC) landscape in Sweden, as shown through interviews with VC representatives, mainly from Sweden but also from the US and Germany, as well as offering insight into the companies that are currently operating in the FinTech arena in Sweden. The authors address questions such as: How will the regulatory landscape shape the future of FinTech companies? What are the factors that will likely drive the adoption of FinTech services in the future? What is the future role of banks in the context of FinTech and digitalization? What are the policies and government initiatives that aim to support the FinTech ecosystem in Sweden? Complex concepts and ideas are rendered in an easily digestible yet thoughtprovoking way.The book was initiated by the IIS (the Internet Foundation in Sweden), an independent organization promoting the positive development of the Internet in the country. It is also responsible for the Internet's Swedish top-level domain .se, including the registration of domain names, and the administration and technical maintenance of the national domain name registry. The book illustrates how Sweden acts (or does not act) as a competitive player in the global FinTech arena, and is a vital addition to students and practitioners in the field.

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Section: Contact Interactivitymentioning

confidence: 99%

The Rise and Development of FinTech

Teigland

Siri

Larsson

et al. 2018

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Studying the Impact of Egyptian Hotels' Websites Marketing on Customers' E-Satisfaction

Awad

Soliman

2017

International Journal of Tourism and Hospitality Management in the Digital Age

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The purpose of this research is to study the impact of Egyptian hotels' websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit) This questionnaire included items pertaining to the customer satisfaction success factors (website information quality, system convening Egyptian hotels' websites marketing. The study focused on five star hotels. Most of the customers were dissatisfied about websites marketing in the Egyptian hotels. Enhancing quality of the marketing websites in the hospitality business leads to sustaining hotel-customer relationship, customers E-satisfaction, E-loyalty, increasing the number of new customers, improving the brand image of the Egyptian hotels, and consequently achieve profitability.

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Usage of E-Loyalty Programs in Hospitality Industry

Cited by 2 publications

References 34 publications

The Rise and Development of FinTech

The Rise and Development of FinTech

Studying the Impact of Egyptian Hotels' Websites Marketing on Customers' E-Satisfaction

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