Bilgi teknolojileri ve küreselleşmenin beraberinde getirdiği değişimlerden seyahat işletmeleri de etkilenmektedir. Bilgi teknolojileri, işletmelerin rekabet üstünlüğü elde etmelerine yardımcı olmaktadır. 1980’li yıllarda gelişen küresel dağıtım sistemleri seyahat işletmeleri üzerinde önemi bir yere sahiptir. Bu sistemlere dâhil olmayan işletmeler ise ciddi sorunlar ile karşı karşıya kalmaktadır. Bu araştırmanın amacı seyahat işletmelerinde bilgi teknolojilerinin önemini önde gelen küresel dağıtım sistemlerinden biri olan AMADEUS örneği ile değerlendirmektir. Betimsel analiz yapılan araştırmada literatür taranarak seyahat işletmelerinde bilgi teknolojilerinin rolü açıklanmıştır. Örnek küresel dağıtım sistemi AMADEUS incelenerek de küresel dağıtım sisteminin işleyişi incelenmiştir.

Tourist guides, one of the most important components of package tours, are the indispensable elements of the tourism industry. Tourist guides have a crucial role in representing a destination, a region or a country, and transferring information about the culture, history and social life of the place he/she represents. In this scope; Tourist guides are those who spend the most time with tourists, share the same environment with them, and interact naturally with the most. Thus, the behaviours they use determine the quality of interaction of tourist guides with tourists. The aim of this research is to determine whether the impression management techniques used by tour guides in package tours affect the quality of tourist-guide interaction. In this scope; a face-to-face questionnaire was applied to 445 tourists who participated in the tours of the active tourist guides living in Eskisehir, and the data were analysed and we have five factors: Ingratiation, Self-Praise, Supplication, Being Authoritarian and Interaction Quality. As a result, it was determined that the impression management techniques which tourist guides use in package tours do not affect the personal interaction quality alone.

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The purpose of this research is analyzing website of the hotels which have tourism management certificate in Eskisehir in terms of marketing practices. For this purpose, while hotels in Eskisehir represent the universe of this study, hotels which have tourism management certificate have been selected by purpose sampling method. Within this scope, websites were analyzed and content analysis was used. The majority of website have not had features such as online help form, exchange rate information, online questionnaire, proposal form, and visitor book. From these findings, it can be said that attention should be paid to the fact that the websites of the hotels should be more active and that marketing practices are used effectively.