User’s demography and expectation regarding search, purchase and evaluation in mobile application store

Abstract

This article is result from a questionnaire about mobile app store usage. The objective of this work was to collect information about user needs and opinion regarding search, purchase and evaluation process in Android Market, Apple App Store, BlackBerry App World and Nokia Ovi Store. The data collected was analyzed to identify the positive and negative usability aspects, if the process to perform these task are any different in those stores and if the users are satisfy with their store or if they have any complains about it. Its covers the brazilian market only.

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“…For example, in searching for hotel booking apps, one would input "hotel booking" search terms instead of the hotel name. This is consistent with the research by Prata, de Moraes and Quaresma (2012) which found that the majority of users searched for apps by browsing app categories rather than directly for the app name. The primary motive for a user to search for the app is to find the best offer for a type of accommodation and would be open to trying and experimenting with various apps to achieve this primary aim.…”

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“…Para adquirir informações que poderão fornecer oportunidades no contexto de compra de móveis online, foi desenvolvido um questionário. Segundo Prata et al (2012) para desenvolver um questionário, inicialmente deve-se definir as questões de pesquisa, isto é, as questões que devem ser esclarecidas pela pesquisa. Estas questões não são as perguntas que estarão presentes para os participantes, pois elas serão desdobradas em perguntas menos intrusivas.…”