This study aims to improve skills in designing guidance and counselling services through participatory, active, innovative, creative, effective and fun learning. Classroom action research methods are used in this study. The population of research subjects was 65 students in semester 5 of the Guidance and Counselling study program. This research was conducted using the Kemmis and Mc. Taggart model: (a) Planning Phase, (b) Action Implementation Stage, and (c) Observation Stage. The research data were analysed inferentially by independent sample t-test. The results showed an increase in skills in designing guidance and counselling services through PAIKEM (Active, Innovative, Creative, Effective, and Fun Learning). The conclusion of this study is that PAIKEM can improve student skills in designing guidance and counselling services.