Using Entrepreneurial Marketing to Foster Reseller Adoption of Smart Micro-Grid Technology

Kavandi, Hamidreza; Westerlund, Mika

doi:10.22215/timreview/925

Cited by 2 publications

(2 citation statements)

References 36 publications

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“…The empirical studies are conducted on the samples of entrepreneurial firms in different industry sectors. Most of the papers undertook technology industry (12 percent) involving electronics and information and technology, majorly based in Silicon Valley, USA (Lucas Jr., 1994; Kavandi and Westerlund, 2015; Ahmadi and O'Cass, 2016). Manufacturing, agriculture and business services (mainly marketing) showed an equal share of 10 percent.…”

Section: Descriptive Findingsmentioning

confidence: 99%

Viewing marketing through entrepreneurial mindset: a systematic review

Yadav

Bansal

2020

IJOEM

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PurposeThe present paper explores and analyses various aspects of entrepreneurial marketing in the different regions (developed or developing) and attempts to consolidate the extant literature in the field of entrepreneurial marketing and suggests future directions for research.Design/methodology/approachThe research questions developed by the paper deal with (1) comparison of entrepreneurial marketing in the developed and developing world; (2) methodological approaches used in entrepreneurial marketing; (3) the constructs or theories used in literature; (4) the existing research gaps and potential future directions in research of entrepreneurial marketing. To answer the same, we conduct a systematic literature review of the 82 research papers extracted from the Web of Science (WoS) and ScienceDirect databases.FindingsThe findings are presented in the form of descriptive and results. The descriptive findings show that more studies are needed in developing nations, introducing or developing entrepreneurial marketing conceptually, using mixed research designs, having objective measurements of constructs and contributing to comparative studies. The results discuss the constructs and theories employed in the extant literature and suggest that theories like human capital, creation, causation or trust are fundamental to study entrepreneurial marketing.Originality/valueThe paper adopts the existing entrepreneurial, marketing, innovation, and customer orientation (EMICO) framework and further develops an organizing framework to discover several gaps in the existing literature that can further be explored and promote the development of research in entrepreneurial marketing.

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Section: Descriptive Findingsmentioning

confidence: 99%

Viewing marketing through entrepreneurial mindset: a systematic review

Yadav

Bansal

2020

IJOEM

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“…UTAUT is capable and very suitable to be used to get all the variables and factors that proved the most dominant of the behavior of individuals both within and outside the organization both government, private and consumer behavior [41]. The study that has been done [42][43][44][45][46] does not include all intervening variables and or moderate variables with the opinion that the variables or factors do not so impact on the object and subject observation because it will tend to be the same results in time cross-section.…”

Section: Figure 1 Study Modelmentioning

confidence: 99%

Understanding Behavioral Intention in Implementation of the ICTs Based on UTAUT Model

Krismadinata

Jalinus

Rosmena³

et al. 2019

LKJITI

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Innovation on Information Communication and Technology (ICT) are not suddenly accepted and directly used by individuals in work and workplace, even some individuals refuse to work using adoption ICTs. Therefore this research needs to be done to reveal what factors influence this attitude. This article aims to analysis variables or factors such as performance expectancy (PE) as X1, effort expectancy (EE) as X2, social influence (SI) as X3 and facilitating condition (FC) as X4 that contribute to the behavioral intention (BI) as Y of individual in accepted or rejected innovation based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model perspective. The method was applied factor analysis. A technique of collecting data using the checklist of questionnaire instrument, with total the population of 85 people, then according to tables of Isaac and Michael obtained the sample of 68 respondents who came from the Government Employees in the Disdikpora Dharmasraya Regency. The data were analyzed with the software tools of the Statistical Package for the Social Sciences (SPSS) version 22. The data collection time starts from November to December 2018. We found that X1, X2, X3, and X4 have significant effects on user acceptation based on UTAUT model.

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Using Entrepreneurial Marketing to Foster Reseller Adoption of Smart Micro-Grid Technology

Cited by 2 publications

References 36 publications

Viewing marketing through entrepreneurial mindset: a systematic review

Viewing marketing through entrepreneurial mindset: a systematic review

Understanding Behavioral Intention in Implementation of the ICTs Based on UTAUT Model

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