Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites

Luo, Qi; Zhong, Dixi

doi:10.1016/j.tourman.2014.07.007

Cited by 312 publications

(250 citation statements)

References 29 publications

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“…In addition, e-WOM can have a much more powerful impact than traditional WOM [Öğüt & Onur Taş 2012] as a result of its advantages in speed and ease of access to information, longer duration of accessibility, and a certain closeness of relationships without the pressure of personal contact [Mauri & Minazzi 2013]. Both of these forms of communication are distinguished by their scope, users' rate of reaction, information sources (which do not have to be a person known to the recipient), and convenience [Luo & Zhong 2015].…”

Section: E-wom In Tourismmentioning

confidence: 99%

Role of e-WOM in hospitality market pricing

Kościółek

2017

JEM

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Aim/purpose -Online assessments are one of the main factors determining a customer's choice of accommodation. This article examines their relationship to prices in the low and high season in Cracow's hospitality market. The question of which attributes in hotel ratings explain the change in price levels was investigated.Design/methodology/approach -The inference was based on ratings and hotel room offers published on the Booking.com platform. Data were collected and estimated for the representative number of 97 hotels in Cracow. Regression analysis was then used to estimate the model.Findings -The results of the analysis showed that price levels for the high and low seasons are correlated with ratings for comfort and location. It is more precise to use these variables as an explanation for prices in the high season. Guests' perceptions of comfort and location are combined with other hotel features.Research implications/limitations -The study showed which of the hotel parameters should be enhanced when rationally increasing price levels. The limitations of the study are that it covered only one Polish city, collected data from a single website, and omitted other variables to explain the prices of hotel rooms.Originality/value/contribution -This is one of the first papers to examine the correlation between electronic consumer ratings and price levels in the Polish hospitality market and one of few investigations based on the role of e-WOM for the pricing of all objects in the sector, not just for a specific category of hotels.

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Section: E-wom In Tourismmentioning

confidence: 99%

Role of e-WOM in hospitality market pricing

Kościółek

2017

JEM

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“…The latest tourism journalism has lectured to the function and utilize of online social platform in tourists' choice-making, plus in touristry maneuver along with administration (Bilgihan, Barreda et al, 2016). Whereas user-Centrica literatures have by and large paying attention on the exploit and brunt of social media in the investigate segment of travelers' scheduling course ( see, Dijkmans, Kerkhof et al, 2015) while provider-ignited researches have rigorous look on the endorsement, administration, as well as inquiries tasks ( see, Luo and Zhong, 2015). Online social platform is satisfying growingly importance as a tourist areas advertising means, furthermore consequently have to be successfully handled by TMs seeming to craft a maintainable spirited lead pro their sites inside the aggressive dome of international touristry (see, M. M. .…”

Section: Literature Reviewmentioning

confidence: 99%

Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel

Karna¹,

Ye²,

Karn³

2017

Proceedings of the International Conference on Transformations and Innovations in Management

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The techno-tourism life brings together insights about innovative tourism and examines how travel life is influenced when social network structure like "Facebook" enters the picture. The end result is a landmark analysis of digital socialization and the knock of the internet and digital media across travel institutions. This research circumscribes the 'tourists-marketers facebook pages' of Nepal. Using archived online narratives from facebook page of travel-marketers (TMs), after the event of Nepal earthquake 2015, this study seeks to examine how techno-tourism redesigns lives through meaningful travel plus the coverage toward which event enthusiasts participate in chats of interactional causes. This study first of all dissects the intrinsic features of the facebook just like facebook pages exploitation by travel marketers during Nepal's earthquake disaster at district, zonal and state level. The study then offers some interesting insights for tourism marketers. It involves the statistical and mathematical model to observational and experimental datasets of their facebook posts and fans participation. This research drafts the importance of network science of super-connected digital voyagers, studying their sways, their point of views, their approaches of travel and their intensions for inspiring this style of travel feasible in requisites of work and money. As relationships are the foundation for social media sites; facebook is primarily used to raise awareness and create story telling. Hence this investigative study also has meaningful implications for public policy as well as super-connection as global impact. By adducing human race into one another's care, letting them to fathom commonalities, likewise endowing the resources by which they can super-connect one another, the digital media and World Wide Web chip-in greatly to the "techno-social life". This research is a great choice for general readers interested in this topic as well.

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“…Así, ya se mencionó la necesidad de realizar más investigaciones en la influencia de las redes sociales en las empresas (Mellinas et al, 2014); señalándose además la escasez de investigación sobre las redes sociales y su influencia en el comportamiento del consumidor turístico (Zeng y Gerritsen, 2014;Hudson et al, 2015;Luo y Zhong, 2015), y la también escasa investigación en torno al consumo simbólico realizado por el consumidor turístico (Ekinci et al, 2011;Tham et al, 2013).…”

Section: La Materialización Simbólica De La Experiencia Turística a Tunclassified

Una revisión del constructo consumo simbólico desde la perspectiva de la experiencia turística

Cortés

2015

invest. tur

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RESUMENEn la presente investigación se realiza una revisión de la literatura del constructo "consumo simbólico" y se aplica al área del turismo. De la revisión se desprenden dos grandes perspectivas de análisis: desde el prisma de qué se consume (materialismo), y desde el prisma de quién lo consume (congruencia objeto de consumo -identidad del consumidor); se ahonda en las mencionadas perspectivas, analizando las distintas temáticas de estudio en cada una. Posteriormente, se presenta una revisión sobre el constructo "consumo de experiencias", y nos preguntamos, ¿cómo puede en la actualidad relacionarse la proyección de símbolos y el consumo de experiencias turísticas? De los diferentes planteamientos se desprende que las redes sociales son una herramienta básica para el consumo simbólico de experiencias y su proyección en sociedad. Finalmente, se presenta un modelo teórico que incluyen tanto las perspectivas como las conclusiones del análisis.Palabras clave: Consumo simbólico, consumo de experiencia, redes sociales Este artículo forma parte de la revisión de la literatura de la tesis doctoral elaborada por el autor en el marco del Doctorado en Turismo de la Universidad de Sevilla.

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Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites

Cited by 312 publications

References 29 publications

Role of e-WOM in hospitality market pricing

Role of e-WOM in hospitality market pricing

Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel

Una revisión del constructo consumo simbólico desde la perspectiva de la experiencia turística

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