Value orientations and consumer expectations of Corporate Social Responsibility

Golob, Urša; Lah, Marko; Jančič, Zlatko

doi:10.1080/13527260701856525

Cited by 124 publications

(87 citation statements)

References 32 publications

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“…Taken together, individual factors (values and moral norms) and significant others exert substantial influence over consumers' ethical decision making processes. Findings from this study also suggest that consumers are increasingly expressing ethical values through their purchasing decisions (Golob et al 2008). …”

Section: Discussionmentioning

confidence: 96%

Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Diddi

Niehm

2017

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This study provides understanding of factors that affect US consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR). The study utilizes a dual theoretical framework comprised of the theory of reasoned action (TRA) and Schwartz’s value theory. Data were collected via a web-based survey from a national sample of 407 US consumers. Findings revealed that moral norms, subjective norms, and attitudes were all important predictors of US consumers’ intentions to patronize retail apparel brands engaged in CSR. Overall, the results of this study provide important theoretical implications for extending the TRA to include measures of self-transcendent values (universalism and benevolence) and moral norms in the context of consumers’ ethical decision making. The findings also provide important practical implications for retail apparel brands planning to incorporate CSR policies in their corporate agenda. It is proposed that retail apparel brands should integrate CSR related information in their strategic marketing activities to increase consumer awareness of its socially responsible business practices, which in turn may enhance brand image.

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Section: Discussionmentioning

confidence: 96%

Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Diddi

Niehm

2017

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“…These research developments are in line with evidence that more and more consumers are demanding CSR from the organizations they patronize. Recent marketing research has shown that consumers have increasingly high legal, ethical, and philanthropic expectations of the organizations with which they do business (Cone/Roper Millennial 2006;Golob et al 2008;Xiaoli and Kwangjun 2007).…”

Section: Introductionmentioning

confidence: 98%

Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective

et al. 2011

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“…Applying the concept of human values to the CSR context, prior studies have found that consumer awareness and evaluations of CSR actions are mainly determined by their own values (Basil & Weber, 2006;Golob, Lah, & Jančič, 2008;Wang & Juslin, 2012). Thus, it is plausible that consumer perception of a company's CSR quality and commitment is positively influenced when the consumers' personal values are congruent with the company's CSR goals or activities (Park et al, 2017).…”

Section: Wants and Getsmentioning

confidence: 99%

Determining Customer Satisfaction in the Real Estate Management Sector in Riga

Puķīte

Geipele

2017

Baltic Journal of Real Estate Economics and Construction Management

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Abstract. This article discusses the need to determine customer satisfaction and how to use it in non-mortgage asset management companies. The aim of the article is to discover the essential elements necessary for ensuring customer satisfaction in real estate management companies. A customer satisfaction survey, which enables the management company to gain information about customer needs and control the quality of provided services, is essential for successful operation of the companies in order to maintain a high standard in one of the fundamental values -quality of customer service. The present article analyses the results of the research obtained by interviewing the clients of the real estate management company. In the conclusion, proposals are made for methods in order to continue improving customer satisfaction.

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Value orientations and consumer expectations of Corporate Social Responsibility

Cited by 124 publications

References 32 publications

Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective

Determining Customer Satisfaction in the Real Estate Management Sector in Riga

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