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Purpose -The purpose of this paper is to advance understanding of an individual's identification with an organisation ("organisational identification") and propose a scale for its measurement, by means of a study drawing on the literature of corporate marketing, and group and corporate identification. Design/methodology/approach -Factor analysis was applied to data collected by questionnaire from two independent samples of 200 and 525 respondents, in Slovenia, to test the causal-path relationship of group and corporate identification to "organisational identification". Findings -Contrary to the prevailing wisdom, "organisational identification" is not a unidimensional construct, but comprises identification with the organisation both as a collective of individuals, and as a social entity. Results confirm the proposed structure of organisational identification, and the sound quality of the scale for its measurement. Practical implications -The findings suggest a means for marketing strategists and managers to predict the forms of organisational identification in their organisations, undertake appropriate initiatives for its general enhancement, and thereby strengthen corporate performance. Originality/value -This study offers two statistically verified scales for measuring group and corporate identification, and thus has important implications for the existing literature of corporate marketing and organisational identification.

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Purpose -The purpose of this paper is to develop a matrix of socially responsible behaviour and communication types (corporate social responsibility (CSR)-BC matrix) to explain different practices companies use when dealing with stakeholder issues, such as transparent changeover pricing. Design/methodology/approach -The analysis takes theories and research on CSR, transparent pricing and consumer expectations, and a case study approach as its starting point. It explores a case study of adoption of the euro in Slovenia, the 13th member state that joined the European Monetary Union. It deals with the importance of expectations about the changeover process and the responsible behaviour and communications of companies. Findings -According to the data, the cases of changeover can be explained with the CSR-BC matrix. According to the results, it seems that the majority of companies did not abuse the changeover process. This indicates that consumer expectations and actions can be a meaningful sign for companies to adopt appropriate CSR behaviours and communication regarding the euro changeover.Research limitations/implications -The case study has some limitations regarding the data. For a more thorough exploratory research stronger data such as interviews within the companies would be beneficial. Originality/value -The paper contributes to the CSR literature by explicitly linking pricing behaviour and CSR and by developing a CSR-BC matrix that can be used in exploring corporate pricing behaviours or other behaviours and communication practices as well. With the case study illustration it also allows for a theoretical understanding that such behaviours are not made in a vacuum.