The goal is to assess the development of potato and vegetable growing and their impact on the state of domestic and regional agricultural markets, to formulate proposals for stabilizing and improving the situation in the near future. Methods – comparative analysis, economicstatistical and structural approaches. Results – the authors note that in order to achieve the required level of food security, it is necessary to increase the volume of cultivation of these products in large agricultural enterprises, which will contribute to the growth of commercial production of vegetables and potatoes of proper quality. The state and potential of vegetable and potato farms, their regional characteristics, formation of vegetable market, and state support for vegetable growing industry at the national level are considered. The issues of regulating cultivation and sale of vegetable products are analyzed, the level of its consumption in the constituent entities of the Republic of Kazakhstan and factors determining it are shown. Monitoring of the areas of potatoes grown in open ground, tools and mechanisms for stimulating their expansion, the share of gross potato harvest for all categories of farms in the republic, the dynamics of prices of agricultural producers and consumer prices was carried out. Taking into account the scientific views and opinions of researchers, analysis of the category “sustainable development” is presented. Conclusions – it is necessary to carry out reclamation measures related to the involvement of agricultural land in circulation for vegetable and potato growing, increase in state support for agricultural producers, as well as funds to reimburse part of costs incurred for production of greenhouse vegetables, and technical re-equipment of production facilities. The implementation of investment projects is important, which will make it possible in the medium term to achieve complete food independence for vegetables and potatoes and ensure an acceptable price environment for their producers and consumers.