This study is about the development of online learning media or e-learning, which is based on the Moodle Learning Management System (LMS) in physics learning. This study aims at investigating the feasibility, practicality, and effectiveness of e-learning within the learning process. The development model used in this study was the ADDIE model consisting of Analyze, Design, Development, Implementation, and Evaluation. The trial subjects in this study were 13 students of Physics Education Department of Universitas Papua who enrolled in Physics 101 during the second semester of the 2018-2019 academic year.The appropriateness of elearning media was obtained through the feedback sheet filled by seven validators, which consisted of learning media experts and practitioners, whereas, effectiveness and practicality of the e-learning media were obtained through students' responses following the learning process. This study reveals that the developed learning media is within appropriate categories in all its aspects, such as layout, navigation aspect, function aspect, and pedagogical aspect. The students' responses on the utilization of this e-learning media turn out to be effective and practical in each aspect of the assessment. Therefore, Moodle LMS based e-learning media is appropriate to be utilized in physics learning.