“…In each case it was possible to optimally describe the creep response using mechanical models consisting of several Voigt units in series with a residual spring and dashpot (i.e., a single Maxwell unit). This approach has previously been used to describe the creep response of other pharmaceutical semisolids, including ointments,18 creams,19 and gels,13 and highlighted the extensive viscoelastic nature of many of the formulations. Typically, each formulation exhibited an instantaneous elastic compliance immediately after application of the stress that was due to the stretching of molecular bonds and may be visualized as an extension of the residual spring in the mechanical model 12.…”