2013
DOI: 10.1080/15332969.2014.856744
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Visual Antecedents of Patronage: Personal and Professional Items in the Servicescape

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Cited by 7 publications
(3 citation statements)
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“…Servicescape has been shown to be an effective signal of hidden or undiscernible qualities of the service offered, likely outcomes, and a reducer of information asymmetry (Spence, 1974). Elements of the servicescape have also been found to have an impact on the likeability and perceived competence of the service provider, anticipated satisfaction, and patronage intent (Dean, 2014). According to Baker (1986), the service provider's appearance and behavior are components of the social servicescape and may serve as signals of quality.…”
Section: Information Searchmentioning
confidence: 99%
“…Servicescape has been shown to be an effective signal of hidden or undiscernible qualities of the service offered, likely outcomes, and a reducer of information asymmetry (Spence, 1974). Elements of the servicescape have also been found to have an impact on the likeability and perceived competence of the service provider, anticipated satisfaction, and patronage intent (Dean, 2014). According to Baker (1986), the service provider's appearance and behavior are components of the social servicescape and may serve as signals of quality.…”
Section: Information Searchmentioning
confidence: 99%
“…Specifically, physical evidence influences positive emotions, such as pleasure (Ellen and Zhang, 2014;Prajitmutita et al, 2016), arousal (Ellen and Zhang, 2014), store love (Koo and Kim, 2013), satisfaction (Kearney et al, 2013) and behavioral intentions (Ellen and Zhang, 2014;Durna et al, 2015;Chang, 2016). Dean (2014) found that a professional office with physical evidence (e.g. certificates and publications on the wall) results in the higher perceived competency of the service provider.…”
Section: Initial Trustmentioning
confidence: 99%
“…Companies use service environment designs as cues to build positive sensory impressions in consumers in the hopes of improving customer experience and outcomes (Berry, Seiders, & Grewal, ; Bitner, ; Chang, ; Dean, ; DiPietro & Campbell, ; Durna, Dedeoglu, & Balikçioglu, ; Kotler, ; Sweeney et al, ; Walsh, Shiu, Hassan, Michaelidou, & Beatty, ). Service providers using sophisticated designs are known for creating incredible customer experiences and building an emotional connection with consumers to improve loyalty.…”
Section: Introductionmentioning
confidence: 99%