Let Γ be a non-uniform lattice in P U (p, 1) without torsion and with p ≥ 2. By following the approach developed in [FK06], we introduce the notion of volume for a representation ρ : Γ → P U (m, 1) where m ≥ p. We use this notion to generalize the Mostow-Prasad rigidity theorem. More precisely, we show that given a sequence of representations ρ n : Γ → P U (m, 1) such that lim n→∞ Vol(ρ n ) = Vol(M ), then there must exist a sequence of elements g n ∈ P U (m, 1) such that the representations g n • ρ n • g −1 n converge to a reducible representation ρ ∞ which preserves a totally geodesic copy of H p C and whose H p C -component is conjugated to the standard lattice embedding i : Γ → P U (p, 1) < P U (m, 1). Additionally, we show that the same definitions and results can be adapted when Γ is a non-uniform lattice in P Sp(p, 1) without torsion and for representations ρ : Γ → P Sp(m, 1), still mantaining the hypothesis m ≥ p ≥ 2.