Warranty, Seller Reputation, and Buyer Experience: Evidence From EBAY Used Car Auctions

Che, Xiaogang; Katayama, Hajime; Lee, Peter; Si, Nan

doi:10.1111/joie.12213

Cited by 3 publications

(3 citation statements)

References 51 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Most e-commerce sites have established mechanisms to evaluate sellers and share information with users (Wang et al, 2016). Sellers' reputations are based on quality scores provided by market participants after transactions (Che et al, 2019;Sunder et al, 2019). Unlike their displayed neighbors in the result lists, advertisers with higher reputation enjoy the competitive advantage of trust, which drives purchasers to click on the links (Chen et al, 2018).…”

Section: Seller Reputationmentioning

confidence: 99%

Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes

Li,

Zhang,

Wang

et al. 2024

IMDS

View full text Add to dashboard Cite

PurposeIn online exchange platforms' sponsored search advertising, the array of product quality signals within a keyword search results list plays a crucial role in shaping buyers' purchasing decisions. This research seeks to explore the impact of various quality signals – namely, ranking position, seller reputation and product price – on ad clicks. Additionally, it examines the role of keyword attributes, such as specificity and popularity, in modulating the effects of these quality signals on advertising clicks.Design/methodology/approachA total of 5,763 effective data points were collected from a leading B2B electronic platform company, and we employed negative binomial regression with Heckman correction methods to test the hypotheses.FindingsThe results indicate that in online exchange platforms, search ad clicks are significantly and positively affected by displayed signals such as ranking position, seller reputation and product price information. Notably, a U-shaped relationship emerges between product price and ad clicks. Furthermore, keyword specificity and popularity distinctly moderate the impact of these displayed signals on ad clicks within online exchange platforms.Originality/valueThis paper addresses the gap in existing research on search advertising by methodically analyzing the impact of various signals displayed in search results and how keyword attributes moderate ad clicks, all through a signaling theory lens.

show abstract

Section: Seller Reputationmentioning

confidence: 99%

Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes

Li,

Zhang,

Wang

et al. 2024

IMDS

View full text Add to dashboard Cite

show abstract

“…A careful reading of the papers extracted from the search process enabled the authors to shortlist ten studies, on the strength of which the research gap identification and finalization of the theme in the context of the current study were materialized. These studies are Che et al (2019), Gao et al (2018), Yechiam et al (2017), Munson and Jackson (2015), Bartezzaghi and Ronchi (2005), Wongkitrungrueng et al (2020), Tucker and Massad (2004), Dholakia et al (2002), Goes et al (2013) and Onur et al (2020). Annexure 1 provides a comparative view of prominent online marketplace-based literature in terms of primary objectives, broad methodology adopted and unique contribution.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Seller experience assessment in online marketplace: a scale development study

Kumar

Sikdar

Saha

2021

BIJ

View full text Add to dashboard Cite

PurposeRecent decade has witnessed exponential growth in e-commerce segment, leading to emergence of various online selling platforms catering to diverse product requirements of customers. Such a development has provided impetus to both existing businesses and newly established ventures to make available their offerings through online selling platforms with a view to improve the reach of their products. This study is an attempt to identify the experience of registered vendors with the online marketplaces. It aims to develop and validate a scale to measure vendor's experience with e-commerce platforms.Design/methodology/approachAs a part of the scale development process, relevant literature sources were scanned to spot the precise knowledge gap and to put in place a sound theoretical background for the study. Thereafter, a scientific approach was adopted for scale creation. First, the scale items were identified through interviews of vendors registered with major online selling platforms and other academic experts pertaining to the marketing domain. Subsequently, major dimensions of seller experience were identified through exploratory factor analysis (EFA) applied on data collected from active vendors by the means of a structured survey instrument. The final data set was subjected to confirmatory factor analysis (CFA) in a bid to validate the scale.FindingsThe study’s outcomes reveal that seller experience in an online marketplace can be best captured by a multidimensional scale characterized by six major dimensions. These are “Registration,”; “Product Listing”; “Pricing Autonomy”; “Ease of Pick-up and Delivery”; “Credit of Receivables” and “Vendor Assistance.” A proper emphasis to continually improve upon these dimensions by the e-commerce platforms is expected to enhance the utility and overall experience of vendors from such platforms. Existence of a mutually beneficial relationship between vendors and online marketplaces will help marketplaces to mitigate concerns like nonfulfillment of orders and dispatch of substandard products.Originality/valueSustainable long-term relations between vendors and online marketplaces hold the key for such marketplaces to render error-free and delightful service on each individual order received. Seller experience of registering and operating on such e-marketplaces inspite of playing a defining role in vendor–marketplace relations has received scant attention of researchers, both in academia and industry till date. The present research is a seminal attempt to address this gap in marketing literature and offer additional know-how.

show abstract

“…These results are consistent with findings in the literature. For example, Hossain (2008) finds that sellers prefer to use a secret reserve and that it significantly increases the final price; Lewis (2011) and Che et al (2019) observe that voluntary information disclosure from sellers (i.e., more photos, warranty information) helps mitigate adverse selection and increase buyers’ willingness to pay.…”

mentioning

confidence: 99%

Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets

Che¹,

Katayama²,

Lee³

2022

Journal of Marketing Research

Self Cite

View full text Add to dashboard Cite

The Volkswagen emissions scandal began in 2015, when the U.S. Environmental Protection Agency (EPA) announced that diesel cars produced by Volkswagen from 2009 through 2015 were in violation of emissions standards. We analyse the impact of this announcement on transaction prices for Volkswagen cars on the U.S. eBay Motors. The main focus is on Volkswagen cars other than the 2009-2015 diesel models, namely, vehicles that did not violate EPA standards, allowing us to assess whether the negative shock received by the emissions standards violators spilled over to other Volkswagen models that were in compliance. Our difference-in-differences results show that final bid prices declined after the announcement by 14% for non-violating diesel cars and 9% for non-violating gasoline cars. Our analysis also provides little evidence of considerable changes in the numbers of participating bidders, bidding strategies, numbers of listings, and reserve-price strategies, suggesting that the drops in prices likely resulted from lowered willingness to pay from buyers.

show abstract

Warranty, Seller Reputation, and Buyer Experience: Evidence From EBAY Used Car Auctions

Cited by 3 publications

References 51 publications

Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes

Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes

Seller experience assessment in online marketplace: a scale development study

Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets

Contact Info

Product

Resources

About