Web Analytics for User Experience: A Systematic Literature Review

Palomino, Fryda; Paz, Freddy; Moquillaza, Arturo

doi:10.1007/978-3-030-78221-4_21

Cited by 9 publications

(5 citation statements)

References 26 publications

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“…For example, heuristic evaluation or cognitive walkthrough could uncover potential usability problems derived from general knowledge about how humans cogitate through tasks ( 83 ), and could be used in comparable versions of the ENYOY-platform. Research into other aspects of user experience could provide a broader scope and help create a platform that better fits the user's needs, e.g., user analytics ( 84 ) might offer quantitative insight into the user experience by what type of content is used the most, and focus groups could offer more insights into the users' desires ( 85 ). Lastly, it could be interesting to compare quantitative outcome measures with different usability or user experience aspects, e.g., is there a difference in the effect of the platform on mental health complaints for individuals who rate the usability high vs. low, or who experience the platform differently?…”

Section: Discussionmentioning

confidence: 99%

Moderated digital social therapy for young people with emerging mental health problems: A user-centered mixed-method design and usability study

Doorn

Monsanto

Boeschoten

et al. 2023

Front. Digit. Health

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IntroductionOver 25% of Dutch young people are psychologically unhealthy. Individual and societal consequences that follow from having mental health complaints at this age are substantial. Young people need care which is often unavailable. ENgage YOung people earlY (ENYOY) is a moderated digital social therapy-platform that aims to help youngsters with emerging mental health complaints. Comprehensive research is being conducted into the effects and to optimize and implement the ENYOY-platform throughout the Netherlands. The aim of this study is to explore the usability and user experience of the ENYOY-platform.MethodsA user-centered mixed-method design was chosen. 26 young people aged 16–25 with emerging mental health complaints participated. Semi-structured interviews were conducted to explore usability, user-friendliness, impact, accessibility, inclusivity, and connection (Phase 1). Phase 2 assessed usability problems using the concurrent and retrospective Think Aloud-method. User experience and perceived helpfulness were assessed using a 10-point rating scale and semi-structured interviews (Phase 3). The Health Information Technology Usability Evaluation Scale (Health-ITUES; Phase 1) and System Usability Scale (SUS; Phase 2 and 3) were administered. Qualitative data was analyzed using thematic analysis. Task completion rate and time were tracked and usability problems were categorized using the Nielsen's rating scale (Phase 2).ResultsAdequate to high usability was found (Phase 1 Health-ITUES 4.0(0.34); Phase 2 SUS 69,5(13,70); Phase 3 SUS 71,6(5,63)). Findings from Phase 1 (N = 10) indicated that users viewed ENYOY as a user-friendly, safe, accessible, and inclusive initiative which helped them reduce their mental health complaints and improve quality of life. Phase 2 (N = 10) uncovered 18 usability problems of which 5 of major severity (e.g. troubles accessing the platform). Findings from Phase 3 (N = 6) suggested that users perceived the coaching calls the most helpful [9(0.71)] followed by the therapy content [6.25(1.41)]. Users liked the social networking aspect but rated it least helpful [6(2.1)] due to inactivity.ConclusionThe ENYOY-platform has been found to have adequate to high usability and positive user experiences were reported. All findings will be transferred to the developmental team to improve the platform. Other evaluation methods and paring these with quantitative outcomes could provide additional insight in future research.

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Section: Discussionmentioning

confidence: 99%

Moderated digital social therapy for young people with emerging mental health problems: A user-centered mixed-method design and usability study

Doorn

Monsanto

Boeschoten

et al. 2023

Front. Digit. Health

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“…The research design involved two different evaluation approaches that consisted of a focus-group interview, which is an inquiry evaluation method [37] that can be a very efficient way to collect user-driven UX and UI feedback [38], and a quantitative analysis based on content manager usage data, which is a type of user-centered evaluation method [37] that has the capacity to address usability and design matters [39]. Since the purpose of the evaluation was an assessment of the value of the overall ecosystem, the combination of two different methods was able to provide a comparative look, with the results of one method complementing the other [40].…”

Section: Methodsmentioning

confidence: 99%

User Experience, Functionality and Aesthetics Evaluation in an Academic Multi-Site Web Ecosystem

Giannakoulopoulos,

Pergantis,

Lamprogeorgos

2024

Future Internet

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The present study focuses on using qualitative and quantitative data to evaluate the functionality, user experience (UX), and aesthetic approach offered by an academic multi-site Web ecosystem consisting of multiple interconnected websites. Large entities in various industry fields often have the need for an elaborate Web presence. In an effort to address the challenges posed by this need specifically in the field of academia, the authors developed, over a period of many years, a multi-site ecosystem within the Ionian University, which focuses on interconnectivity and a collaborative approach to academic content management. This system, known as “Publish@Ionio”, uses a singular content management infrastructure to allow for the creation of content for different websites that share both information and resources while at the same time allowing for individual variations in both functionality and aesthetics. The ecosystem was evaluated through quantitative data from its operation and qualitative feedback from a focus-group interview with experts, including website editors and administrative staff. The collected data were used to assess the strengths and weaknesses of the multi-site approach based on the actions and needs of the individuals in charge of generating content. The study led to conclusions on the advantages that interoperability offers in terms of digital and human resource management, the benefits of a unified aesthetic approach that allows for variability, and the necessity of collaborative content management tools that are tailored to the content’s nature.

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“…A complexidade dessas Research, Society andDevelopment, v. 13, n. 6, e10413646093, 2024 (CC BY 4.0) | ISSN 2525-3409 | DOI: http://dx.doi.org/10.33448/rsd-v13i6.46093 ferramentas é uma barreira comum para muitas empresas, visto que, os dados fornecidos por essas ferramentas podem exigir um maior conhecimento prático e teórico na área, o que pode vir a afetar diretamente na praticidade de implementar essa atividade nas empresas. O que por muitas vezes pode solicitar uma equipe especializada em realizar o estudo dos casos (Palomino et al, 2021).…”

Section: Web Analytics E Suas Ferramentasunclassified

“…Uma variedade de objetivos são relatados e tendem a ser alcançados por meio de informações disponíveis nos sites das empresas, mas é importante ressaltar que é necessário compreender o comportamento do usuário, investigar e identificar os possíveis problemas que podem ocorrer, além de avaliar a parte estética de um site (Palomino et al, 2021). Os especialistas em marketing e design podem utilizar esses dados para otimizar as campanhas e implementar melhorias significativas na experiência do usuário.…”

Section: Introductionunclassified

Aplicabilidade da ferramenta Google Analytics para auxiliar na tomada de decisões estratégicas de marketing: Um estudo de caso em empresa do Piauí

Meireles,

Baluz

2024

RSD

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O uso de ferramentas de Web Analytics tornou-se crucial para compreender as informações sobre o comportamento dos usuários, avaliar o desempenho do site, otimizar campanhas de marketing e aprimorar as tomadas de decisões das empresas com base em dados que são disponibilizados por essas ferramentas. No entanto, a complexidade dessas ferramentas e a falta de conhecimento técnico especializado muitas vezes impedem empresas de explorar todo o seu potencial tecnológico. O presente estudo, tem como objetivo, explorar a aplicabilidade de ferramentas de Web Analytics, em especial o Google Analytics 4 (GA4), para tomada de decisões estratégicas de marketing. Foi aplicada a metodologia de WACIC, que estrutura a coleta de dados, análise de informações, definição e aplicação de estratégias para alcançar os KPIs, indicadores que auxiliam na mensuração dos objetivos da organização. Os dados foram coletados em um período de 45 dias, no site de uma empresa do ramo de estética no Piauí. Mediante os insights disponíveis na plataforma, foi executada a análise da situação digital e aplicação do método WACIC. Os resultados mostram que ao usar o GA4, foi possível coletar dados detalhados sobre usuários, sessões, visualizações de páginas e eventos, fornecendo informações úteis para ajustes estratégicos. A análise concluiu que, apesar dos obstáculos técnicos e regulatórios, a integração eficaz de ferramentas de Web Analytics pode aumentar significativamente a eficácia das campanhas de marketing e a experiência do usuário, tornando-se um recurso valioso para empresas que buscam aumentar sua competitividade no mercado digital.

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Web Analytics for User Experience: A Systematic Literature Review

Cited by 9 publications

References 26 publications

Moderated digital social therapy for young people with emerging mental health problems: A user-centered mixed-method design and usability study

Moderated digital social therapy for young people with emerging mental health problems: A user-centered mixed-method design and usability study

User Experience, Functionality and Aesthetics Evaluation in an Academic Multi-Site Web Ecosystem

Aplicabilidade da ferramenta Google Analytics para auxiliar na tomada de decisões estratégicas de marketing: Um estudo de caso em empresa do Piauí

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