WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies

Li, Shuliang; Li, Jim Zheng; He, Hong; Ward, Philippa; Davies, Barry J.

doi:10.1016/j.eswa.2011.02.128

Cited by 28 publications

(8 citation statements)

References 22 publications

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“…-The needs of the population -Organization of the innovation process, -Research and development, experimental and technological works, -Production -Operation -Use [5]. Different forms of interconnection between systems and their components increase the complexity of evaluation and selection of the best strategy to maintain or enhance marketing activity, especially since market situations are often unpredictable.…”

Section: Introductionmentioning

confidence: 99%

Application of technological innovations in marketing activities of the enterprise

et al. 2019

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This article presents the results of the study of problems related to the management of business activity of high-tech companies, the key components of which are include innovation and marketing activities. These components of entrepreneurial activity are interrelated, because as innovation activity increases, so does the need for increased marketing activity to ensure that the market is ready to consume new products. In turn, it creates conditions for a wide release of innovations and rapid return on investment. It is proposed to evaluate and regulate innovation and marketing activities are carried out using a combination of provided indicators and models. For successful management of innovation and marketing activities relevant mechanisms are required. The article describes their methodological features. Three types of strategic orientations are also considered: customer, technology and combined customer / technology orientation. We analyze their direct impact on the effectiveness of innovation, as well as the deterrent effect of marketing management in terms of the marketing mix about these relationships.

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Section: Introductionmentioning

confidence: 99%

Application of technological innovations in marketing activities of the enterprise

et al. 2019

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“…THE EFFECTIVENESS AND EFFICIENCY OF SOCIAL MEDIA, AI AND DSS IN OPEN INNOVATION Based upon the authors' experience, observation and reflection on validating and evaluating the usefulness, effectiveness and efficiency of intelligent decision support systems [13,17,18,26], the overall value of social media, AI and DSS in open innovation management consists of the following measures.…”

Section: IVmentioning

confidence: 99%

“…Li [13,17,18,26], the authors' own reflection and synthesis of relevant research work, the following hypotheses are formulated for further research on this topic. Further work is being undertaken to test relevant research hypotheses, and evaluate the overall value and usefulness of the proposed hybrid model in the computer hardware, software, and mobile phone industries.…”

Section: IVmentioning

confidence: 99%

Linking Social Media with Open Innovation: An Intelligent Model

2014

2014 7th International Conference on Intelligent Computation Technology and Automation

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obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.The WestminsterResearch online digital archive at the University of Westminster aims to make the research output of the University available to a wider audience. Copyright and Moral Rights remain with the authors and/or copyright owners.Whilst further distribution of specific materials from within this archive is forbidden, you may freely distribute the URL of WestminsterResearch: ((http://westminsterresearch.wmin.ac.uk/).In case of abuse or copyright appearing without permission e-mail repository@westminster.ac.uk Li, Shuliang and Li, Jim Zheng (2014) , "Linking social media with open innovation: an intelligent model". In: The Proceedings of the 7th International Conference on Intelligent Computation Technology and Automation, 25th-26th October 2014, Changsha, China. pp.331-335. IEEE-CPS. ISBN 978-1-4799-6636-3/14. DOI 10.1109

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“…Li and Li (2010) investigated some linking Web-based decision aid methods for international marketing planning and exploring the value of such integration. Li et al (2011) presented a Web-based hybrid knowledge automation system, called WebDigital for analyzing digital marketing strategies and reported that the Web-enabled knowledge automation system could be an efficient and effective method for improving the digital marketing strategy formulation process and its output. Azad et al (2014a) performed an empirical investigation to detect important factors influencing information and communication technology (ICT) implementation in Iranian banking industry.…”

Section: Introductionmentioning

confidence: 99%

An exploration investigation on important factors influencing pricing strategy for market share adjustment

Hozouri¹,

Zangeneh²,

Azad³

2014

10.5267/j.uscm

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During the past few years, there have been growing competition among business owners and they mostly have no choice but to decrease their prices in an attempt to survive on the market. In some cases, suppliers offer goods and services for less than the cost of production to gain more market share. In this paper, we study different factors influencing pricing strategy in food industry. The proposed study designs a questionnaire in Likert scale consists of 36 questions, distributes it among 311 Iranian experts in food industry and analyzes it based on principal component analysis. Cronbach alpha is calculated as 0.86 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.72 and 3614, respectively. Based on the results of our survey, we have derived seven factors including supply management, environmental factors, product management, distribution structure, standardization strategies, market leadership and market organization.

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WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies

Cited by 28 publications

References 22 publications

Application of technological innovations in marketing activities of the enterprise

Application of technological innovations in marketing activities of the enterprise

Linking Social Media with Open Innovation: An Intelligent Model

An exploration investigation on important factors influencing pricing strategy for market share adjustment

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