“…External factors include economic strength, social, cultural, demographic and environmental strength, political power of government and law, technological strength, and competitive strength (Purwono, Suryaningsih, Putri, 2015;Abubakar, Bella, 2013). In doing so, before a strategy is implemented, strategic planning must analyze the external environment (Kassim, Redzuan, Harun, 2017). Internal factor evaluation (IFE) influences the formation of strengths and weaknesses.…”