What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value

Hsu, Chin‐Lung; Lin, Judy Chuan‐Chuan

doi:10.1016/j.elerap.2014.11.003

Cited by 510 publications

(398 citation statements)

References 65 publications

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“…However, in contrast to the huge popularity, the academic world has started devoting attention to the dynamics of success in this market only recently. For instance, a few initial empirical studies have focused on app demand estimation (Carare 2012;Garg and Telang 2013;Ghose and Han 2014) or purchase intention of paid apps (Hsu and Lin 2015). In addition, focusing on a case study, Halaburda et al (2011) have examined the rationale behind the choice of the platform to develop for.…”

Section: Introductionmentioning

confidence: 99%

Revenue models, in-app purchase, and the app performance: Evidence from Apple’s App Store and Google Play

Roma

Ragaglia

2016

Electronic Commerce Research and Applications

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a b s t r a c tIn this paper, we empirically examine how the revenue model (paid, free, or freemium) adopted for a given app affects the app revenue performance as measured by the app daily revenue rank. We also study the impact of in-app purchase on this measure of performance. Moreover, we study how such relationships are contingent upon the distribution platform where the app is marketed as well as the type of category to which the app belongs. We test our hypotheses relying on a large sample of top grossing apps from the two major app stores, namely Apple's App Store and Google Play. Our findings reveal that in the Apple's App Store, paid and freemium models are equivalent and both are more effective than the free model in terms of app revenue performance. On the other hand, in Google Play no significant differences between paid and free revenue models emerge, whereas the freemium model is shown to be less effective even than the free model. Moreover, while in-app purchase is shown to positively influence the app revenue performance in Apple's App Store, this effect is reversed in Google Play. Finally, the type of category is also shown to influence the effects of the revenue model and in-app purchase (the latter to a lesser extent) on the app performance.

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Section: Introductionmentioning

confidence: 99%

Revenue models, in-app purchase, and the app performance: Evidence from Apple’s App Store and Google Play

Roma

Ragaglia

2016

Electronic Commerce Research and Applications

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“…The concepts and the theoretical descriptions of such categories were taken into account for the elaboration of questions which made up the interview script (PERREA; GRUNERT; KRYSTALLIS, 2014;HSU;LIN, 2015;NITIWANAKUL, 2014;MORAR, 2013;ZEITHALM, 1988;SHETH et al, 1991;WOODRUFF, 1997;SWEENEY;SOUTAR, 2001;PETRICK, 2002;SÁNCHEZ-FERNÁNDES;INIESTA-BONILLO, 2006SANCHEZ et al, 2006).…”

Section: Methodsmentioning

confidence: 99%

The value perceived and the sacrifice perceived by vegetarian food consumers

Birchal

Moura

Vasconcelos

et al. 2018

Pensamento Contemporâneo em Administração

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This study aimed to identify what are the items that make up the categories of value and sacrifice perceived by the consumer of vegetarian food. It´s an exploratory research and fifteen vegetarians were interviewed through a structured interview script and the data were analyzed by means of content analysis. The results indicate the existence of functional (physical and mental well-being, as well as healthy food), social (perception that being a vegetarian is something positive), emotional (more peaceful feeling, with a clean conscience), conditional (ease of access and variety of vegetarian food) and monetary values for vegetarians. There are also sacrifices, in the same dimensions (functional, social, emotional, conditional and monetary) as nutrients deficiency, incomprehension of other people, perception of "boredom" of vegetarians, among others. This study improves the knowledge of the components of perceived value and perceived sacrifice by the vegetarian consumers, serving as a base for further researches.Keywords: Consumer' Perception. Perceived Value. Perceived Sacrifice. Vegetarian. Vegetarian Food. ResumoEste estudo teve como objetivo identificar quais são os itens que compõem as categorias de valor e sacrifício percebidas pelo consumidor de comida vegetariana. Essa é uma pesquisa exploratória e quinze vegetarianos foram entrevistados através de um roteiro de entrevista estruturado e os dados foram analisados por meio de análise de conteúdo. Os resultados indicam que há valores funcionais (bem estar físico e mental, como também um alimento saudável), sociais (percepção de que ser vegetariano é uma coisa positiva), emocionais (sentimento de maior tranquilidade, com uma consciência limpa), condicionais (facilidade de acesso e variedade de comida vegetariana) e monetários para os vegetarianos. Existem, também, sacrifícios, nas mesmas dimensões (funcionais, sociais, emocionais, condicionais e monetários) tais como deficiência de nutrientes, incompreensão de outras pessoas, percepção de tédio dos vegetarianos, entre outros. Este estudo melhora o conhecimento dos componentes de valor e de sacrifício percebidos pelo consumidor vegetariano servindo como base para outras pesquisas.Palavras-chave: Pecepção do Consumidor. Valor Percebido. Sacrifício Percebido. Vegetariano. Comida Vegetariana.

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“…However, in the realistic market, many mobile app providers promise consumers with a free download and increase their profits from other avenues, such as ad revenues [24]. In our future work, we intend to extend our model by incorporating diverse profit avenues and explore the launching strategy more comprehensively.…”

Section: Future Workmentioning

confidence: 99%

Mathematical Formulation and Analysis of the Optimal Launch Timing for Mobile Applications with Perceived Value and Network Effect

et al. 2017

Mathematical Problems in Engineering

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Successive release is a common strategy adopted by mobile app providers, and determining the launch timing of new app versions presents an important challenge to these providers. Network effect and consumers' perceived value are significant factors that influence the decisions of providers. By focusing on a monopoly market, we develop an optimization model that incorporates the two factors to determine the optimal launch timing of new versions of mobile apps. The model is solved by Lagrangian method, and the closed-form results indicate that the monopoly provider launches new app versions as soon as possible if the consumers' perceived value is not sufficiently high. Otherwise, the new version is launched after (or before) the sales of its former version reach maturity if the network effect is (or not) sufficiently high. Moreover, the monopoly app vendor delays the launch of a new version when the consumers enjoy a large network externality; however, the same vendor accelerates the release of upgrades if the consumers have a high perceived value of the app. This paper presents a novel mathematical formulation to analyze the launching policy of digital products.

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What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value

Cited by 510 publications

References 65 publications

Revenue models, in-app purchase, and the app performance: Evidence from Apple’s App Store and Google Play

Revenue models, in-app purchase, and the app performance: Evidence from Apple’s App Store and Google Play

The value perceived and the sacrifice perceived by vegetarian food consumers

Mathematical Formulation and Analysis of the Optimal Launch Timing for Mobile Applications with Perceived Value and Network Effect

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