What Is It That Design Thinking and Marketing Management Can Learn from Each Other?

Reinecke, Sven

doi:10.1007/978-3-319-26100-3_11

Cited by 14 publications

(9 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Moreover, the DT as an innovative pedagogy has its advantages. In comparison with other teaching methods, the DT method is innately good for developing empathic creativity, as it keeps the user at the core of any creative process Reinecke (2016).…”

Section: Research Design and Methodologymentioning

confidence: 99%

“…It is very effective in solving complex problems that are ambiguous or unknown Cook and Bush (2018), Interaction design foundation (n. d). With the empathetic understanding of human needs, it provides creative solutions to complex problems by redefining them in human-centric ways, creating innovative solutions in brainstorming sessions, and adopting a practical approach to prototyping and testing Luka (2014), Reinecke (2016), Garrette et al (2018). The entire process is non-linear and iterative Scheer et al (2012), Kloeckner et al (2017).…”

Section: Design Thinking: An Overviewmentioning

confidence: 99%

“…These models may have stages ranging from three to seven, but they are all developed from the principles featured in Simon's 1969 model. The study adopts the five-stage DT model proposed by the Hasso-Plattner Institute of Design at Stanford (d. school) because of its wider acceptance Plattner et al (2011), Reinecke (2016). The five stages of the model are Empathize, Define, Ideate, Prototype, and Test (Table 1).…”

Section: Design Thinking: An Overviewmentioning

confidence: 99%

See 2 more Smart Citations

Design Thinking as an Innovative Teaching Method for Media and Communication Courses

2022

ShodhKosh J. Vis. Per. Arts

View full text Add to dashboard Cite

The objective of this research is to show how to design, implement, and establish how and why the Design thinking-based innovative teaching method is more effective. Following an action research method, a design thinking-based innovative pedagogy was introduced among the first-year postgraduate media students to teach a few modules of the course 'Television and Video Production'. An ill-defined story idea for an animated sci-fi television series was presented to student groups, and they were asked to develop upon the idea as well as provide some creative solutions to the problems. The entire activity was carried out in five different stages, such as Empathize, Define, Ideate, Prototype, and Test. At the end of the activity, the effectiveness of design thinking as an innovative method was analyzed. The findings suggest that design thinking was effective in imparting 21st-century skills, such as empathy, critical thinking, problem-solving, collaboration, creativity, and innovation.

show abstract

Section: Research Design and Methodologymentioning

confidence: 99%

Section: Design Thinking: An Overviewmentioning

confidence: 99%

Section: Design Thinking: An Overviewmentioning

confidence: 99%

See 1 more Smart Citation

Design Thinking as an Innovative Teaching Method for Media and Communication Courses

2022

ShodhKosh J. Vis. Per. Arts

View full text Add to dashboard Cite

show abstract

“…No es el caso. Design Thinking es un abordaje que busca la solución de problemas de forma colectiva y colaborativa, bajo una perspectiva de Consideraciones acerca del Design Thinking y Procesos empatía máxima con sus stakeholders (interesados) (Abrell, 2016;Kwon, Bromback & Kudrowitz, 2017;Levy, 2017;Reinecke, 2016;Sonalkar et al, 2015) El proceso consiste en tratar de mapear y mezclar la experiencia cultural, la visión de mundo y los procesos incorporados en la vida de los individuos, con la intención de obtener una visión más completa en la solución de problemas, y de esa manera, identificar mejor las barreras y generar alternativas viables para superarlas (Gero, 2010;Luebbe & Weske, 2010;Rhinow & Meinel, 2014). No parte de premisas matemáticas, parte del relevamiento de las necesidades reales de su consumidor; se trata de un abordaje preponderantemente "humana" y que puede ser usada en cualquier área de negocios.…”

Section: Procedimientos Metodológicosunclassified

Consideraciones acerca del Design Thinking y Procesos

Toledo

Garber

Madeira

2017

GeT

View full text Add to dashboard Cite

El Design Thinking, que tiene como objetivo proporcionar una innovación en la forma de la creación de productos y servicios, es compuesto por un ciclo de etapas que comprenden la inspiración, idealización y concretización. Actualmente el termino innovación se ha mostrado en ascenso con el gran número de start-ups y la intensa búsqueda por parte de las empresas, para adaptarse a las nuevas tecnologías y crear diferenciales competitivos en el medio en que actúan. Este trabajo es presentado en la modalidad de ensayo, lo que objetiva proporcionar al lector insights críticos sobre el tema abordado. Entre estos, toma relevancia el hecho de que el modelo de gestión y la estructura organizacional, tanto la orientada por proyectos cuanto la orientada por procesos en la estructura funcional, han sido influenciadas con la adopción de las prácticas de Design Thinking.

show abstract

“…When talking about design thinking, we can affirm that this method is present in both scenarios. One of the areas in which this methodology has the most significant impact is in the marketing departments of large companies, especially those seeking to promote change through innovation (Luchs et al, 2015;Reinecke, 2016).…”

Section: Introductionmentioning

confidence: 99%

Design Thinking: an Innovative Educational Method in Advertising

2021

Vadyba

View full text Add to dashboard Cite

Design Thinking is one of the most recognised innovation methodologies today. Companies such as Apple, Amazon, Google, IBM, Uber, Deutsche Bank, Procter and Gamble or Nike turn to it to design their products, services, work processes and strategic plans. This methodology runs along a path other than verbal and linear thinking. Moreover, its purpose is not to storage knowledge. Instead, design thinking proposes a more intuitive solution creation model that seeks functionality. It is based on innovation and originality, avoiding preconceived questions that would lead to conventional answers. At the same time, it is a method that requires collaborative work and encourages the creation of multidisciplinary teams. It offers tools to the participants to manage a diversity of opinions and build a global solution enriched by their variety of perspectives. For this reason, design thinking also plays a vital role in forming and managing work teams and solving conflict situations. Regarding the broad range of professional fields in which design thinking has application, the competitive advantage it offers to the organisations and its role in facilitating teamwork, this methodology can play an essential role in the training of future professionals. Hence, experts proposed to insert design thinking techniques into university study plans every day with more frequency. This article incorporates the results of a teaching innovation project based on creating a Design Thinking Workshop as an educational tool applied in the subject of Advertising Strategy within the Communication Degree of a Spanish university centre. Among the motivations that promoted the workshop, we highlighted the applicability of this method in the advertising process; furthermore, the need to strengthen students' competencies in the face of leadership and cooperation in teamwork. This workshop also means the opportunity to promote multidisciplinary workgroups with other specialities besides Advertising, such as Audiovisual Communication. This workshop, proposed as a pilot project, intends to evaluate the capacity of design thinking as an applied method and its feasibility of implementation within the academic program. Likewise, to measure the perception that students and teachers themselves had of the method. We launched a questionnaire to the students and held a discussion session with the teachers to measure this perception. The results showed an upbeat assessment of the method and its application to the educational field of advertising. Other relevant achievements were a greater motivation in students and their ability to work in a team. Among the main conclusions, we highlight the suitability of this methodology in teaching advertising and its ability to improve students' skills for future incorporation into the professional field. As ways to expand the study, for future research, we highlight the interest in measuring the perception generated by the application of this method in the teaching of advertising in companies where students do internships.

show abstract

What Is It That Design Thinking and Marketing Management Can Learn from Each Other?

Abstract: The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

Cited by 14 publications

References 18 publications

Design Thinking as an Innovative Teaching Method for Media and Communication Courses

Design Thinking as an Innovative Teaching Method for Media and Communication Courses

Consideraciones acerca del Design Thinking y Procesos

Design Thinking: an Innovative Educational Method in Advertising

Contact Info

Product

Resources

About