This article will address theories of deliberative democracy, the public sphere and government communication, and will investigate the ways in which government communication might be carried out to strengthen and improve deliberative democracy, within the wider context of journalism. Specifically, this article will begin by undertaking an extended survey of the normative model of the public sphere, as outlined by Jürgen Habermas, and will take account of his later work on the centrality of the deliberative process to the public sphere. In the second half, this article will apply Held's conceptions to the role of government communication in the strengthening of deliberative democracy, and will attempt to make normative arguments about certain forms of government communication. In doing so, it will address three areas: the problems with the standing "lobby" system of briefing journalists in the UK; ways in which government communication might be held to greater account in the public sphere; ways in which the improved communication of Parliament might impact upon deliberative democracy. Journalism, Deliberative Democracy and Government Communication: normative arguments from public sphere theory This article will address theories of deliberative democracy, the public sphere and government communication, and will investigate the ways in which government communication might be carried out to strengthen and improve deliberative democracy, within the wider context of journalism. Specifically, this article will begin by undertaking an extended survey of the normative model of the public sphere, as outlined by Jürgen Habermas, and will take account of his later work on the centrality of the deliberative process to the public sphere. In the second half, this article will apply Held's conceptions to the role of government communication in the strengthening of deliberative democracy, and will attempt to make normative arguments about certain forms of government communication. In doing so, it will address three areas: the problems with the standing "lobby" system of briefing journalists in the UK; ways in which government communication might be held to greater account in the public sphere; ways in which the improved communication of Parliament might impact upon deliberative democracy. This article will argue that the configuration between journalism, government communication and deliberative democracy is crucial in the type of public sphere that results, and that accordingly normative arguments ought to be forwarded on how this configuration functions.