2018
DOI: 10.1016/j.jbusres.2017.11.026
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When and how is corporate social responsibility profitable?

Abstract: Firms in various markets such as health care, financial services, software, consumer goods etc. spend significant amount of money on corporate social responsibility (CSR) activities. The literature suggests ns and this either increases their purchase intention products and services. Unfortunately, notwithstanding its strategic benefits, the empirical findings regarding the impact of CSR n doing so we model two types of CSR (i.e., company ability relevant CSR (CSR-CA) and company ability irrelevant CSR (CSR-NCA… Show more

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Cited by 128 publications
(94 citation statements)
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“…CSR can bring potential environmental and economic performance in emergent countries (Al‐Abdin, Roy, & Nicholson, ). However, only under certain conditions, CSR is demonstrated to bring financial values (Bhardwaj, Chatterjee, Demir, & Turut, ). CSR practices can be associated with high profitability, but it was demonstrated only among larger and stock companies (Chang et al, ).…”
Section: Introductionmentioning
confidence: 99%
“…CSR can bring potential environmental and economic performance in emergent countries (Al‐Abdin, Roy, & Nicholson, ). However, only under certain conditions, CSR is demonstrated to bring financial values (Bhardwaj, Chatterjee, Demir, & Turut, ). CSR practices can be associated with high profitability, but it was demonstrated only among larger and stock companies (Chang et al, ).…”
Section: Introductionmentioning
confidence: 99%
“…In terms of research directions, the research stream of CSR follows in the wake of neoclassicism, meaning that corporate social responsibilities anchored on commercial activities are meant to enhance profits [34], therefore, corporate level performances are examined extensively in the context of CSR. Relevant metrics include firm reputation [35], organizational commitment and employee performance [36][37][38], financial performance and market value [39][40][41]. The interest of consumers to participate in CSR activities has been rising recently [42], thus, researchers start to shift their focus to stakeholders [43][44][45][46].…”
mentioning
confidence: 99%
“…CSR performance can bring ethical capital to the company and generate a reputational insurance effect, while reputational insurance can reduce the likelihood and cost of negative events and may reduce the negative impact on firm value when a negative event occurs, thus reducing corporate risk [44]. In addition, CSR practices can increase consumer purchase intentions and sales revenue [45,13], strengthen government-enterprise relations and build government trust in the enterprise [46], which helps companies to enhance firm value and reduce political risks. Accordingly, expectations of future value enhancement and risk reduction also make investors more willing to hold corporate stocks in the hope of achieving greater returns in the future [47], and the risk-sharing of increased shareholding demand will also reduce the cost of equity capital [30].…”
Section: Hypothesis Developmentmentioning
confidence: 99%