While corporate social responsibility (CSR) is prevailing, the concept of creating shared value (CSV) by coordinating business activities and social concerns brings a great opportunity to transforming the business model for sustainable development. To better understand the systems comprising corporate shared value chains would be beneficial to economics, society, and sustainability. This study refers to the ecosystem as the theoretical lens in the exploration of the CSV components and contexts, and takes Macy's as a focal case. In terms of academic contributions, this study generalizes the CSV components, including markets, social innovations, social performances, new business models, corporate entrepreneurship, and social network support. The research findings contribute to conceptualize and systemize the concept of CSV. In terms of practical contributions, the contexts for the operation of CSV, as summarized by this study, can serve as a template for corporate planning of CSV activities and sustainable development.Sustainability 2020, 12, 2348 2 of 16 in society [13][14][15][16]. Dubois and Dubois [17] also thought that the concept is part of sustainability and far from the original. To date, the term CSV only appears mostly in magazines or reviews for practitioners, and there is little in-depth analysis available in academic literature [18]. The reason is that there is a lack of a conceptualized measurement method for this fuzzy concept [19], thus, the difference between CSV and CSR remains unclear. Although some studies have been conducted to clarify the relation between the two, for example, Porter and Kramer [20] believed that CSV is different from CSR, and CSV is a transformational model leading to continued change of commercial behavior; Awale and Rowlinson [21] also proposed a CSV-competitiveness conceptual framework by articulating how the combination of CSV, social issues, and business opportunities can create corporate advantages. However, this conceptual explanation is not supported by empirical analysis, nor does it provide a detailed method to achieve any competitive edge with the CSV system. This study seeks to construct the CSV system by identifying the nature of each component in its ecosystem, as based on the open systems perspective, where the purpose is to determine a precise definition of CSV and resolve the conflicting viewpoints in literature.This study attempts to make the following two contributions to the CSV literature. First, this study seeks to construct a CSV system. Based on the ecosystem perspective, the shared value is a system with path-dependent components to create value activities [22]. This study presents an empirical examination of a CSV ecosystem model. Second, the research findings of this study can provide some explanation about CSR and CSV. More importantly, this study intends to provide new insight to the integration of social innovations and value activities into the CSV system.In the remainder of this manuscript, we introduce the theoretical background of CSV, inclu...