When Norms Collide: Normative Conflict in the Processing of Public Service Announcements

Bernthal, Matthew J.; Rose, Randall L.; Kaufman, Peter B.

doi:10.1300/j054v16n01_02

Cited by 10 publications

(7 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Norms can, however, be at odds (Althaus, 2003). Injunctive norms might contradict descriptive norms (Bernthal et al, 2006). For example, Glasser (1992) argued that while diversity is considered a worthy goal in journalism, it can be at odds with the traditional notion of professionalization.…”

Section: Norms and Professionalizationmentioning

confidence: 99%

Journalism under attack: The Charlie Hebdo covers and reconsiderations of journalistic norms

Jenkins¹,

Tandoc

2017

Journalism

View full text Add to dashboard Cite

In January 2015, masked gunmen attacked the satirical French newspaper Charlie Hebdo. The events presented an ethical dilemma for news organizations around the world, which had to determine whether to republish controversial images from Charlie Hebdo’s history. Many US news organizations explained their ethical decision-making in their own publications or provided interviews to other news agencies reporting about the disagreement. This study is based on a qualitative textual analysis of 35 articles from news outlets in the United States published within a month after the attacks. The analysis considers the journalistic norms and boundaries underlying the news organizations’ decisions to republish or withhold the images and how these norms shape assumptions about journalistic professionalism.

show abstract

Section: Norms and Professionalizationmentioning

confidence: 99%

Journalism under attack: The Charlie Hebdo covers and reconsiderations of journalistic norms

Jenkins¹,

Tandoc

2017

Journalism

View full text Add to dashboard Cite

show abstract

“…Recipients are commonly surrounded by people who drive, eat meat regularly and fly whenever it is convenient. Indeed, public service announcements and appeals that convey normative messages to curb problematic behaviors can be undermined by the perception that the relevant behavior is common in domains from health (Bernthal et al, 2006;Staunton et al, 2014), to safety (Cestac et al, 2014), to environmental sustainability (Reynolds-Tylus et al, 2018;Richter et al, 2018).…”

Section: Challengesmentioning

confidence: 99%

How social norms are often a barrier to addressing climate change but can be part of the solution

Sparkman

Howe

Walton

2020

Behav. Public Policy

View full text Add to dashboard Cite

We argue that the behavioral challenges posed by climate change are fundamentally problems of social influence. Behaviors that perpetuate climate change are often opaque in their consequences; thus, we look to others to infer how to act. Yet unsustainable behaviors, like driving and eating meat, are often the norm; conformity to such norms is a major hurdle to a more sustainable world. Nonetheless, we argue that social norms can also be a powerful lever for positive change. Drawing on two streams of recent research, we show that well-implemented social norm strategies can motivate positive steps even in the face of a negative current norm and even in individuals’ private behavior absent the judgment of others. First, appeals to dynamic norms – information about change in others or trends in norms over time – can lead people to conform to the change itself, even if this change violates current norms. Second, framing normative appeals in terms of an invitation to work with others toward a common goal can increase the motivation to join in. Despite ubiquitous unsustainable norms, careful theory-based representations of social norms can help us make progress on climate change.

show abstract

“…The positive effects of compliance with norms have been highlighted in social marketing initiatives, for instance programs aimed to encourage moderation in alcohol consumption (Treise et al , ; Berkowitz, ; Bernthal et al , ; Piacentini and Banister, ; Perkins et al , ), to prevent tobacco use and substance abuse (Berkowitz, ; Perkins, ; Neighbors et al , ), and to enhance environmentally friendly behaviors such as recycling, energy conservation, litter reduction, and the purchase of “green” products (Kahneman, ; Berger and Kanetkar, ; Polonsky, ; Osterhus, ; Thogersen, ; Grankvist et al , ; Goldstein et al , ; Griskevicius et al , ). Conformity to norms has also been showcased in research regarding prosocial consumer behavior, including blood and body‐part donations (Bagozzi, ; LaTour and Manrai, ), and contributions of money or time to worthy causes (Reingen, ; Dawson, ; Fraser et al , ; Yavas et al , ; Sargeant et al , ; Boezeman and Ellemers, ; Fennis et al , ; Fisher et al , ; Liu and Aaker, ; Aaker and Akutsu, ; Garcia et al , ; Winterich et al , ).…”

Section: Social Normsmentioning

confidence: 99%

Positive outcomes of social norm transgressions

Popa

Phillips

Robertson

2014

J of Consumer Behaviour

View full text Add to dashboard Cite

Norm transgressions occur when consumers behave outside social expectations; such transgressions often cause embarrassment for the perpetrator and negative responses from witnesses. This study asks if norm violations can lead to positive audience responses. The study relies on 246 written reports from norm breakers and finds positive audience responses occurring almost 17 per cent of the time, with an additional 26 per cent of cases providing a mix of both positive and negative reactions. A content analysis of influence factors suggests that the emergence of a positive outcome depends on the importance of the norm, the position of the perpetrating behavior relative to the broader scope of the norm, and the rewards received by the audience as a result of the norm transgression. These factors are illustrated by representative participant quotes. The findings have implications for theory as well as marketing practice. Copyright © 2014 John Wiley & Sons, Ltd.

show abstract

When Norms Collide: Normative Conflict in the Processing of Public Service Announcements

Cited by 10 publications

References 16 publications

Journalism under attack: The Charlie Hebdo covers and reconsiderations of journalistic norms

Journalism under attack: The Charlie Hebdo covers and reconsiderations of journalistic norms

How social norms are often a barrier to addressing climate change but can be part of the solution

Positive outcomes of social norm transgressions

Contact Info

Product

Resources

About