“…77,90 Expression: customization (12/60) and creative freedom (6/60). Users wanted to be able to change the looks of characters and game objects, 63,70,74,80,81,86 by skin tones, 69,77,82 body, 77 hair, 77 eye color, 77 facial features, 77 colors, 77 clothes, 77,82 fashion, 78 and accessories. 77 Limited options to avatar customization inhibited game engagement.…”