Which Promotion Time Frame Works Best for Restaurant Group-buying Deals?

Lo, Ada; Wu, Joey; Law, Rob; Au, Norman

doi:10.1080/02508281.2014.11081767

Cited by 8 publications

(5 citation statements)

References 38 publications

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“…Despite this, there is still a dearth of knowledge on the part that cost plays in consumers' choices and further research is needed to adequately explore this subject. As such, individual price E-deals: price consciousness and regret sensitivity plays a crucial role in driving deal proneness and value consciousness (Sigala, 2013;Lo et al, 2014;McCabe and Branco Illodo, 2019). The timing of the promotion, such as the timeframe and the day of the week it is promoted, is also another factor that influences sales performance.…”

Section: Literature Theory and Hypothesesmentioning

confidence: 99%

“…Likewise, businesses may consider using e-deals to offer substantial discounts since e-deal consumers are likely to be price-conscious and will have increased intention to purchase when the price is right. This insight is particularly useful for firms who often have "perishable" products such as flights, hotels and tours (Lo et al, 2014) and are looking to heavily discount to increase overall sales and revenue. The current research suggests that E-deals: price consciousness and regret e-deals with heavy discounting can be used as a part of an overall marketing promotional strategy.…”

Section: Managerial Implicationsmentioning

confidence: 99%

“…Despite the increasing prevalence of e-deal sites in many industries (Besharat et al ., 2021; Sun et al ., 2023; Xiao, 2018), research on consumer-related drivers and outcomes is lacking. Existing literature focusses on the benefits of e-deal sites as a business tool (Sigala, 2013; Lo et al ., 2014; McCabe and Branco Illodo, 2019), rather than exploring the underlying psychological and behavioural factors driving consumer decision-making regarding e-deals. Extant studies mostly examined the effects of price discounts on demand in the airline and accommodation sectors from an economic perspective, with limited attention given to consumer perspectives on the influence of discounts on their choices, apart from a few recent exceptions (Lim, 2020; Kao et al ., 2020).…”

Section: Introductionmentioning

confidence: 99%

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Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

Cheah,

Shimul,

't Hart

2023

APJML

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PurposeThis research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret.Design/methodology/approachThree studies (n = 539) were conducted using data collected from an online consumer panel and tested via structural equation modelling and PROCESS macro in SPSS.FindingsThe findings suggest that subjective norms, perceived behavioural control and attitudes positively influence consumers' e-deal purchase intention. Additionally, price consciousness amplifies the relationship between consumers' e-deal proneness and purchase intention, and price-conscious respondents are more likely to have the intention to buy e-deals when faced with some form of anticipatory regret.Practical implicationsBased on the research findings, practitioners are advised to prioritise social norms and entertainment value when promoting the attractiveness of e-deals, using strategies such as social media and influencer marketing. Brands should also emphasise the value of e-deals by showcasing comparative price savings and discounts to motivate consumers to buy.Originality/valueThis paper addresses an interesting and practical issue related to the effects of group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret.

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Section: Literature Theory and Hypothesesmentioning

confidence: 99%

Section: Managerial Implicationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

Cheah,

Shimul,

't Hart

2023

APJML

View full text Add to dashboard Cite

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“…Typically, a single deal runs for 3–4 days, with the first day being featured as a ‘deal of the day’ and moving down from the main website page for the following days. Every day, a new offer is introduced (Lo et al, 2014; Sigala, 2013; Subramanian, 2012). The DD providers seemed to offer low-risk advertising: if no sales were to be generated, the merchant would not have incurred any costs as the DD providers usually charged a commission per each sale and not for featuring them on the website (Arabshahi, 2010; Dholakia, 2011b; Dholakia and Tsabar, 2011; Kumar and Rajan, 2012; Sigala, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

A business model approach towards the understanding of daily deals within Internet distribution systems

et al. 2019

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The business model (BM) approach is making a slow, yet steady footprint in tourism research, can offer a fresh perspective and a viable level of analysis for broader networks of Internet distribution systems (IDSs). To date, the researchers have devoted limited attention to studying the daily deal (DD) providers and their position next to the online travel agencies (OTAs). More importantly, the DD providers developed a unique BM characteristics, which contrary to early predictions, enabled them to proliferate post-recession and maintain their position. The current study uses the BM approach to observe the original dimensions and BM elements, to identify distinct characteristics of generic and niche DD providers, and to benchmark them against the established OTAs. The BM approach enhances the understanding of the overlooked niche DD providers within IDSs. Further, this article provides a comparison of the BM characteristics in IDSs to help facilitate the formulation of a unique value proposition for each of them. Ultimately, the authors acknowledge limited possibilities for cooperation between the providers and discuss future directions of DD and broader IDSs BM transformations.

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“…Due to the importance of food in OGB, this study focuses on online food group buying (OFGB). Previous OGB (Kim et al, 2014;Wu and Lee, 2012;Zhang and Tsai, 2015) and OFGB (Liang and Lim, 2011;Lo et al, 2014;Zhang et al, 2013) studies have analyzed consumers' perception about discount rate of buying, popularity of products, service quality of the product provider, former previews and trust toward the product provider, transaction cost to complete a buying behavior, consumers' need for uniqueness, and consumers' subjective norms and attitudes toward OFGB.…”

Section: Introductionmentioning

confidence: 99%

Feeling better when buying more? Harmonious passion and obsessive passion in online food group buying

Wang

Tsai

2017

BFJ

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Purpose The purpose of this paper is to understand consumers’ passion types in online food group buying (OFGB) and the following outcomes in buying behavior and mental status. Design/methodology/approach The research setting of this study is a Facebook group specifically for food buying, with population of 2,387 members who are interested in OFGB. Among 2,387 members in the case group, there were 1,286 members clicked on the questionnaire, and 254 of them participated in the survey and returned valid responses. In total, 254 valid questionnaires were collected for 19.75 percent usable response rate (254 out of 1,286). Findings Results of this study proved that harmonious passion can improve both long-term intrinsic enjoyment and short-term positive feelings, while exert no effects on impulse buying. On the other hand, obsessive passion can significantly stimulate both impulse buying and compulsive buying, and strengthen short-term positive feelings as well. Originality/value It is interesting to find that buying more does not make consumers feel better based on the evidence that impulse buying and compulsive buying performed no positive influences to both short-term and long-term mental status.

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Which Promotion Time Frame Works Best for Restaurant Group-buying Deals?

Cited by 8 publications

References 38 publications

Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

A business model approach towards the understanding of daily deals within Internet distribution systems

Feeling better when buying more? Harmonious passion and obsessive passion in online food group buying

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