Why did I buy this? Consumers' post‐impulse‐consumption experience and its impact on the propensity for future impulse buying behaviour

Cornish, Lara Spiteri

doi:10.1002/cb.1792

Cited by 44 publications

(27 citation statements)

References 73 publications

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“…An average consumer in the UK could save around four times the average annual salary over their lifetime if impulse purchases were eliminated (Hall, 2018), and this is money that could be invested elsewhere (NEST, 2013). Impulsive buying may provide pleasure but may also lead to a number of negative outcomes and regret for the individual and is considered to be unsustainable consumption behavior influenced by a range of individual, social, and situational factors (Spiteri Cornish, 2020;Baun & Groeppel-Klein, 2003;Kacen & Lee, 2002).…”

Section: Impulsive Buyingmentioning

confidence: 99%

How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture

Czarnecka

Schivinski

Keles

2020

J of Consumer Behaviour

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This study examined the effects of individual‐level cultural values of individualism and collectivism on impulsive buying and money budgeting and the mediating role of acculturation to global consumer culture. By applying the person‐environment fit theory and acculturation theory, we argue that people who hold cultural values congruent with the culture they come into contact with are more likely to acculturate to it, and that those who acculturate to global consumer culture (GCC) are more likely to display consumption behaviors stimulated by GCC, namely impulsive buying and poor money budgeting. The findings show that consumers acculturated to GCC report higher impulsive buying and lower money budgeting, and that it is not the distinction between individualism and collectivism, but rather between the vertical and horizontal values that determines the acceptance of GCC and the studied consumption behaviors. Results revealed that vertical individualists (those who believe in competition between individuals and who prioritize their needs over the needs of others) and vertical collectivists (those who believe in the subordination of individuals to groups) were more likely to be acculturated to GCC. Thus, the acceptance of inequality between individuals among other individuals, or within groups, is related to the acceptance of GCC and impulsive buying and money budgeting. The level of acculturation to GCC mediates the relations between vertical individualism and collectivism values and impulsive buying and money budgeting. Theoretical contributions to the research on horizontal/vertical individualism/collectivism, acculturation to GCC, and person‐environment fit theory, as well as practical implications for marketers are discussed.

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Section: Impulsive Buyingmentioning

confidence: 99%

How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture

Czarnecka

Schivinski

Keles

2020

J of Consumer Behaviour

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“…There is a growing concern about the negative impact of overconsumption on the environment, society, and consumer well-being (Clapp 2002; De Graaf, Wann, and Naylor 2014; Kjellberg 2008). Impulse consumption, an unplanned behavior associated with joy and happiness, may lead to a negative postpurchasing experience and to negative emotions because of the unnecessary purchase (Silvera, Lavack, and Kropp 2008; Spiteri Cornish 2020; Verplanken and Sato 2011). Studies have argued that impulse buying may trigger future additional impulse buying in the future, regardless of whether the experience is positive or negative (Xiao and Nicholson 2011, 2013).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Lee¹,

Wan²

2023

Journal of Interactive Marketing

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Food live streaming shopping, which features a host eating and promoting the products to viewers, has become a new form of food marketing. In three studies, the authors examine the impact of content, influencer, and channel factors of mukbang live streaming on consumers’ perceived value and subsequent impulse purchase and food consumption behavior. Study 1, an experiment with 216 participants, reveals that a non–autonomous sensory meridian response (non-ASMR) video in which the mukbanger talks to viewers while eating regular (i.e., nonjunk) food is more influential in enhancing the video's perceived value and increasing impulse purchase and consumption. Study 2, with 624 participants, introduces influencer factors into the experiment. It shows that a credible and parasocial influencer significantly affects consumers’ perceived value, regardless of the food featured, resulting in impulse purchase and consumption. Study 3, which excludes the content factors fully mediated by influencer factors, examines the impact of the live streaming influencer and the shopping platform on perceived value and food well-being. A cross-sectional survey of 630 respondents finds that channel factors (food product offerings and convenience) and influencer factors (credibility and parasocial relationship) significantly enhance consumers’ perceived value, leading to impulse purchase and overconsumption. The authors provide theoretical and practical implications to enrich future research and responsible business practices in online food marketing.

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“…Yet, extant literature mainly examined short‐term and medium‐term consequences of impulse buying, namely post‐purchase emotions (Grigsby et al, 2021; Togawa et al, 2019), customer loyalty (Lin et al, 2018; Rao & Ko, 2021), word of mouth (Farah & Ramadan, 2020) and product return intention (Chen et al, 2020). As for long‐term consequences, just a handful of studies examined coping strategies consumers adopt when dealing with post‐purchase regret and guilt (Darrat et al, 2016; Spiteri Cornish, 2020). Accordingly, future research needs to identify and examine other long‐term consequences of impulse buying.…”

Section: Future Research Directionsmentioning

confidence: 99%

Impulse buying: A systematic literature review and future research directions

Redine

Deshpande

Jebarajakirthy

et al. 2022

Int J Consumer Studies

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This paper performs a comprehensive analysis of academic research on impulse buying following a systematic literature review approach. Drawing on the TCCM framework suggested by Paul and Rosado-Serrano, we synthesize the impulse buying literature and develop a future research agenda. Accordingly, this review synthesizes impulse buying research in terms of theory development, context, characteristics, and methodologies to examine the development of the literature over time. This systematic review shows that impulse buying research is fragmented and still developing due to its transition from a traditional retail environment into different online channels. Furthermore, this paper proposes a conceptual framework based on the literature synthesis, presenting antecedents and mediators of impulse buying behaviour. Finally, this review identifies overlooked areas in impulse buying literature and provides insightful directions to advance research in the domain. Overall, this research effort makes a significant contribution to consumer behaviour literature, specifically to impulse buying literature.

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Why did I buy this? Consumers' post‐impulse‐consumption experience and its impact on the propensity for future impulse buying behaviour

Abstract: Spiteri-Cornish, L 2020, 'Why did I buy this? Consumers' post-impulse-consumption experience and its impact on the propensity for future impulse buying behaviour',

Cited by 44 publications

References 73 publications

How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture

How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Impulse buying: A systematic literature review and future research directions

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