Willingness to Pay for Multiple Seafood Labels in a Niche Market

Fonner, Robert; Sylvia, Gilbert

doi:10.1086/679466

Cited by 106 publications

(48 citation statements)

References 29 publications

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“…For the Japanese market, Uchida et al . () report that consumers only respond to an ecolabel after receiving information about environmental issues, indicating a general lack of awareness of these issues among the consumers in their study, while Fonner and Sylvia () show that consumers in the United States respond to ecolabels as well as origin, safety and quality labels.…”

Section: Introductionmentioning

confidence: 89%

Price premiums for ecolabelled seafood: MSC certification in Germany

Asche

Bronnmann²

2017

Aust J Agric Resour Econ

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Whether ecolabelled seafood actually provides incentives to improve the management of fisheries remains a controversial issue. A number of stated preference studies indicate a substantial willingness to pay for ecolabelled seafood. Early evidence from actual market data supports the existence of a premium, while more recent papers provide a more nuanced picture. In this paper, a hedonic price model for whitefish species on the German market is estimated that includes information on Marine Stewardship Council (MSC) labelling, the leading seafood ecolabel in Germany. The model also allows the potential premium to vary by species. Results indicate that MSC premiums in Germany vary substantially between species, from a hefty 30.6 per cent for the high‐end species cod, to a 4 per cent premium for Alaska pollock, and no premiums for saithe.

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Section: Introductionmentioning

confidence: 89%

Price premiums for ecolabelled seafood: MSC certification in Germany

Asche

Bronnmann²

2017

Aust J Agric Resour Econ

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“…Quality perception seems to play a key role in the market of fish and seafood products. Beyond from the personal factors including values, beliefs, attitudes, and demographics, the perception of quality also depends on how consumers infer quality from a variety of signals and other information sources (Fernqvist & Ekelund, 2014;Fonner & Sylvia, 2014).…”

Section: Figure 2 About Herementioning

confidence: 99%

Emerging trends in European food, diets and food industry

Santeramo

Carlucci

Devitiis

et al. 2018

Food Research International

193

113

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Understanding how an adequate food security may be determined, how nutritional intakes evolve over time and are influenced by global dynamics are few of the questions scholars are trying to answer. In addition, a great interest is devoted to the changes in consumers' preferences and expectations as well as to the analysis of food innovations and their impact on the global market.We review the recent and emerging trends in food supply chains of selected sectors (fruits and vegetables, meat, and seafood), and deepen on emerging trends in the food industry. By presenting the evidence provided by the literature and emphasizing the unresolved research questions, we offer a critical view of future directions that should be followed by research agenda.

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“…The "good" to be valued in this choice experiment (CE) is fish (Tilapia) under considerations of certification and information on sources of water used to raise the fish. A review of fish consumption and aquaculture studies helped in identifying these attributes [16,18,31]. In collaboration with local research partners and through multiple focus group discussions, the final attributes were selected.…”

Section: The Experiments Designmentioning

confidence: 99%

“…Fish safety issues often arise from lack of trust between producers and consumers with respect to product-specific attributes. Third-party certification could serve as a quality assurance indicator, which may influence household purchasing decisions [16,18]. Another significant variable that could influence household purchasing decisions is their knowledge of the type of medium used to raise the fish.…”

Section: The Experiments Designmentioning

confidence: 99%

“…This paper, additionally, assesses the potential feasibility of investment in a wastewater-based aquaculture business in view of consumers' WTP estimates. There are numerous studies that have estimated consumers' WTP for fish product attributes, but the majority of them have been undertaken in developed countries and have focused on seafood labeling and production practices with few studies in Asia [16][17][18][19][20] where food safety is a big challenge. To the best of our knowledge, this is the first empirical application of a choice experiment that estimates households' WTP for informational attributes (certification and sources of water used to raise fish) of a fish product in Hanoi, Vietnam.…”

Section: Introductionmentioning

confidence: 99%

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Households’ Willingness-to-Pay for Fish Product Attributes and Implications for Market Feasibility of Wastewater-Based Aquaculture Businesses in Hanoi, Vietnam

et al. 2017

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A choice experiment was used to assess households' willingness-to-pay (WTP) for informational attributes (sources of water used to rear fish, and certification) of fish products in Hanoi, Vietnam. The study showed that households' purchasing decisions are influenced by their access to information of food product attributes and ascribe an economic value to it. The results indicated that households are willing to pay 51% (USD 1.11 per kg) above the prevailing market price of fish for information to know if wastewater is used to rear the fish they consume. Similarly, they are willing to pay 20% above the prevailing market price of fish (USD 0.43 per kg) to know if freshwater is used as a rearing medium. It is important to note that the increased marginal WTP is for information on whether the fish they consume is raised in wastewater over freshwater. This supports the notion of households' concern over the safety of consuming wastewater-raised fish. Households are also willing to pay 65% (USD 1.42 per kg) above the prevailing market price for certified fish. Based on the cost of fish certification and WTP estimates, we found a total economic benefit of USD 172 million for the implementation of a wastewater-raised fish business model in Hanoi. The demand for wastewater-raised fish is likely to be affected by households' perception of certification by a trusted government agency, source of water used to raise the fish, age, income and household size.

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Willingness to Pay for Multiple Seafood Labels in a Niche Market

Cited by 106 publications

References 29 publications

Price premiums for ecolabelled seafood: MSC certification in Germany

Price premiums for ecolabelled seafood: MSC certification in Germany

Emerging trends in European food, diets and food industry

Households’ Willingness-to-Pay for Fish Product Attributes and Implications for Market Feasibility of Wastewater-Based Aquaculture Businesses in Hanoi, Vietnam

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