Women's Representations on Videos on Social Media Tiktok

Abstract

In Indonesia, the appearance of women in TikTok videos is not far from a gender-biasedsocial construction that represents a lifestyle in social life. This study aims to reveal therepresentation of the meaning of the female icon on video shows on TikTok social media,besides that it will also analyze and reconstruct the female icon on video shows onTikTok social media. The method used in this study is a qualitative method using RolandBarthes semiotic analysis. This method was used because the researcher wanted to knowand analyze in depth about the phenomenon of the meaning of the Women's Icon onvideo shows on TikTok social media, using documentation techniques, data literacy andinterviews with several semiotic experts. The results of the study show that video showson TikTok social media tend to represent women with gender-biased themes and ways.Women's bodies are exploited for commercial purposes in the social media industry. Thepresence of women in TikTok video shows is a communication strategy as a point ofview.