“…First, who becomes visible through social media is more diverse. For example, female scientists, who are still underrepresented in traditional news coverage (Chimba & Kitzinger, 2010;González, Mateu, Pons, & Domínguez, 2017), can use social media as a tool to gain visibility or for empowerment, as studies on protests of female scientists have shown (e. g., Brantner, Lobinger, & Stehling, 2019). Second, visibility on social media can also enhance the diversity of how scientists are represented.…”