“…Since the history of M&As indicates little evidence on the existence of mergers of equals often considered -s imply symbolic‖ (Drori, Wrzensniewski and Ellis, 2011;Alluru and Thomas, 2016, p625), issues relating to formerly distinct corporate partners being re-categorized into the new merged organization (van Dick, Ullrich and Tissington, 2006)and existing social comparisons between merging partners and the merged organization, are activated. These reflect the essentials of the -s ocial psychological theories of group processes and intergroup relations‖, in other words, the Social Identity Approach (SIA) (Ullrich and van Dick, 2007, p2) which integrates both the Social Identity Theories (SIT) (Tajfel and Turner, 1986) and SelfCategorization Theories (SCT) (Turner et al 1987), constitutes a major challenge during merger process and is -r arely considered‖ (Giessner, Horton and Humborstad, 2016, p2).…”