‘You Media’: audiencing as marketing in social media

Fisher, Eran

doi:10.1177/0163443714549088

Cited by 51 publications

(29 citation statements)

References 19 publications

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“…We agree to the terms "You Media" used by Fisher (2015) to explain the position of the new media that combines elements of the network (networking) with oneself (self). The media serves as a medium/medium to convey the message, while the "You" refers to an individual's ability to spread the message, or even become a spokesman of the message that he created and spread through the media selected.…”

Section: Results and Discussion "Bayu Skak": A Case Study For Self-fsupporting

confidence: 54%

“…The rest, BayuSkak admitted also that he got a huge income from YouTube for videos uploaded. Such a condition has been described by Fisher (2015), that the social media audience will be bound by three chains: consumption, production, and marketing. The third stage is as inseparable as the process of production and consumption of goods and services in general.…”

Section: Results and Discussion "Bayu Skak": A Case Study For Self-fmentioning

confidence: 99%

“…Therefore, the emergence of the Internet also contributed the changing of communication forms. For example, research conducted by Fisher (2015) that there are three great potentials possessed by social media: consumption, production, and marketing. These three things are considered binding on the public when using social media.…”

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confidence: 99%

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Let’s Start Your Own Vlog Promoting Indonesian Digital Entrepreneur Using Youtube Channel

Sujoko

Fatanti

2017

JAM

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This research uses interpretive approach through visual semiotics method. Visual semiotics method is done by purposive sampling the most popular five videos that have been produced and uploaded by Bayu SKAK on his YouTube channel. The researcher also gathers some data from second resources to find out its impact on economic site. The result of the research shows that YouTube as a public communication channel and entrepreneurship. Bayu SKAK's video blogging consists of creative ideas and also a media for digital entrepreneurship. Digital entrepreneurship is able to create a new environment for evolutionary creative industries that are based on ideas, networking, and self-creativity. The culture and communication pattern is developed between the Vlogger as the creative producer and the audience as the consumer of vlogs. On one side, YouTube channels have been an open commercial public space for people of the age of information, has more than one role by being the audio-visual consumer and also the producer, on the other side there have been problems, such as institutional problems, copyright protection, and advertisement management. However, socializing the use of video blogging through YouTube channels can be an alternative way to improve and develop digital entrepreneurship in Indonesia. Educating the society through social media can promote the various types of new businesses based on digital entrepreneurship through the creativity and the contribution of teenagers to digital native. This research does not reveal the Vlogger's strategy to attract large viewers, and it becomes an important issue to explore the benefits of social media.Keywords: Social Media, Youth Participant, Digital Native, Video Blogging, Digital Entrepreneurship Cyberspace -in this case, social media provides a new communication style which contrasts with conventional mass media. Social media offers ease of access, user fees humility and extensive reach of the audience, making it easier for someone to roleplay as a message pro-579 ducer/communicator. As presented by Castells (2009), that the presence of the Internet and social media can provide the opportunity for individuals to possess power and control over the information. It could be stated that the individual has a dual role, as producers and consumers of information. Our research based on Castells's concept of the information society. In his work, he always emphasized how the power possessed by netizens in disseminating information to a broader audience. Dis-JAM 15, 4

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Section: Results and Discussion "Bayu Skak": A Case Study For Self-fsupporting

confidence: 54%

Section: Results and Discussion "Bayu Skak": A Case Study For Self-fmentioning

confidence: 99%

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Let’s Start Your Own Vlog Promoting Indonesian Digital Entrepreneur Using Youtube Channel

Sujoko

Fatanti

2017

JAM

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“…We need further critical elaboration on the future of creative labour and the exploitative dimensions of media work (Banks, ; Banks & Hesmondhalgh, ; Hesmondhalgh, ). The audience, especially in social media, represents a labour power that produces attention to ads as well as data, which then feeds into the production of ads (Fisher, , 65). Importantly, much of the user work or audience labour in social media is associated less with production and more with communication and interaction (Villi & Matikainen, , 111).…”

Section: Discussionmentioning

confidence: 99%

Media work in change: Understanding the role of media professionals in times of digital transformation and convergence

Malmelin

Villi²

2017

Sociology Compass

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This article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisations. The concept of media work guides towards new understanding about the media industry and media professions under digital transition. Media work indicates a move towards more diversified job tasks, closer cooperation among different media professions, increased commercial thinking, and interaction with audiences.

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“…All tubes were incubated for 3 days at 35°C. We followed several references in diagnosing bacteria (Fisher, 2014;Labora, 2018). Bacteriological culture media plus our own technique of long experience in teaching Bacteriology.…”

Section: Methodsmentioning

confidence: 99%

Isolation of Legionella Pneumophila from Air of Water Coolers in Baghdad

Al-Hindawi¹,

Abed²,

Salman³

2019

J. Eng. Appl. Sci.

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The bacterium Legionella is ubiquitous genus, belongs to the family Legionellaceae, comprising 52 species. The most common species is Pneaumophila, causing a febrile and pneumonic illness, found primarily in aquatic habitat and thrive at warm temperature. It is capable of surviving extreme ranges of environment, surviving up to 14 months in water. Legionella is water bacterium isolated from air conditioning systems, cooling waters and humidifiers in offices and hospitals. It gets to human mostly through blowing air from air of water cooling systems or aspiration of contaminated drinking water fumes. Infection may have fatality rate of up to 50%. They have been isolated from waters and ducts of aircoolers in various location in Baghdad. Sample were placed in test tubes containing nutrient broth with 50% yeast extract and taken immediately to a diagnostic laboratory at Al-Nisour University College in Baghdad city. Subcultures from each tube were taken to inoculate each of nutrient agar plate with 5% yeast extract, blood agar plates, EMB plates, S-S agar plates gram staining was made. All plates were placed in a desiccator with a beaker of water and incubated at 35°C except BA for 3 days. Colonies were described and sub cultured for purity, then gram stained and reported modified gram stain was applied for Legionella cells, Legionella was diagnosed in 27 samples out of 114 (23.7%). Bacterial genera repeatedly isolated and diagnosed were: Streptococcus, Staphylococcus, Escherichia, Pseudomonas, Klebsiella, Legionella, Agrobacter and Bacillus. The frequent isolate was Escherichia coli. Shelf life of Legionella in water was determined to control it by heat a temperature of 80°C destroyed the cells in 1 h. The heat tolerance of the cells was found to be 70°C but not 75°C. Persistence of Legionella in river water last up to 3 months. Cells were counted by the method of dilution to extinction. Legionella cell isolated have high resistance to antimicrobial agents, except to Amikacin, Nalidixic acid and Nitrofurantoin.

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‘You Media’: audiencing as marketing in social media

Cited by 51 publications

References 19 publications

Let’s Start Your Own Vlog Promoting Indonesian Digital Entrepreneur Using Youtube Channel

Let’s Start Your Own Vlog Promoting Indonesian Digital Entrepreneur Using Youtube Channel

Media work in change: Understanding the role of media professionals in times of digital transformation and convergence

Isolation of Legionella Pneumophila from Air of Water Coolers in Baghdad

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